"Anti-crisis" from the collection of Helen Yarmak and interviews with the designer

Helen Yarmak - the first Russian designer, a model who has appeared on the cover of Vogue and even "glossy" magazines: Cindy Crawford posed for the famous then by Helen Yarmak fur coat for one of the editions of Russian editions of Vogue, 2007.

Furs this brand enjoyed great popularity in the West and a huge success - from stylists series and films.They are in the "Confessions" shopaholic "in" Ugly Betty "and" Day Watch ", they are in the TV series" Sex and the City "and the eponymous blockbuster.

Helen Yarmak recently gave an interview to the press and has introduced a new "anti-crisis" a collection of furs and handbags as part of the New York Fashion Week, in its "showroom" on Fifth Avenue.


history Helen Yarmak transformation of Kievan specialist in modeling of economic processes in the famous designer is simple and amazing.

seeing in one shop stylish trousers of wool lace, Elena went to the factory, hoping to buy a otrez liked the fabric of the dress.To the factory she wanted to sell the fabric, Elena had to pass himself off as the representative of foreign buyers and even order a few orders of his own sketches.

the factory sketches were interested and offered joint production of models.And launched a career of fashion designer Helen Yarmak, has chosen the furs as a longtime symbol of an impossible dream, luxury and style.

favorite fur Helena - sable, revered kings and kings of past ages.According to the designer, sable fur emits a special energy, although incredibly expensive - some bought the brand in this year's pelts were worth 2.5 thousand dollars apiece.

Elena finds unpersuasive the arguments of animal rights, and the economic crisis - insufficient cause for withering luxury industry.His new collection, which includes, inter alia, and fur dresses, Ermak calls "emotional and crisis management."

«luxury - it is eternal, it can not go out of fashion," - says the designer.In her view, luxurious things must be expensive, as they are unique and need to get to the "right hand."

As for the bags, the famous Birkin Elena appreciate their quality and convenience, but condemns them for the extra weight.She herself prefers crocodile handbag of its own production as a more spacious and lighter, but sometimes it is and Birkin.

Speaking of fashion for fur, Elena emphasizes that "perfect coat" - the one without which it is impossible to sleep purchases.In addition, it should be very functional - so Ermak and creates amazing "coat-transformers."

These outfits can turn out, unfasten the different components and parts - and they will turn into a completely different model.Some of these coats of Helen Yarmak allow 24 transformation.

Helen Yarmak recognized that really wanted to put his fur Lady Gaga and Beyonce, the first to visit the newly collected boutique brands.

Elena is familiar with Patricia Field, stylist famous "Sex and the City."New York boutique Field Yarmak calls "a wonderful store," and Patricia itself - a talented, outgoing and very humble man.


Articles Source: spletnik.ru