When I get to sell anything (clothing, electronics, footwear, textiles utensils ... ?!) in me as if waking Hyde.At such moments, I was very weak and uncontrollable to go on sale with a decent amount in your pocket becomes a dangerous pastime for the family budget.
Even in a difficult situation are those who lend themselves to the magic word "discount", "one as a gift" (whether it is even a pressure cooker) and the magic number "9".One friend woke up with a dryer for fruit already in the hands of the underground.Where she bought this thing, and why it is generally needed a girl who comes to the kitchen only to have to turn on the espresso machine - an interesting question.The answer is not found, and the dryer migrated to relocate to the grandmother to the country.
Good seller must be a great psychologist and own magic numbers, and other tricks of trade that can make you buy anything.And in order to once again not to get caught in the net of discounts and sales, you should know a few basic tricks used by sellers.
1. Free things
These are the notorious "and receive a gift."If the seller offers to the item purchased some other extras, you know - it's not a simple!The concept of "free lunch" originates from the Old New York, where taverns Bowery offered free meals, thus suggesting that after these dinners visitors will drink plenty of beer.
This trick still works.Usually, the free stuff available to you in order to attract you to the store or website for you to buy there is something else.
Psychologically, the word "free" implies the absence of defects and risks.Standard "buy one thing, the second will get a gift," "free shipping", etc.It acts on customers like magic flute Nils.You know that will have to spend money to buy things, but can not resist the call and follow purchases, unable to stop and get out of the store.
recently witnessed a similar situation to the person from whom did not expect such a reaction in a shoe store was another event "buy a pair - for the second pay 30% of the cost."He began to persuade me to buy another pair of shoes for the company.The argument was the iron, "Well, because action is cheap!".The fact that I absolutely did not need shoes, worried him a little.Discounts in fact!
2. Bye-bye, dollar sign
Another interesting study conducted at Cornell University in 2009.Research has shown that visitors spend prestigious restaurants to eat significantly less if there is written the word "dollar" or is it the sign "$".
in our already overloaded information world, consumers tend to follow the path of least resistance.Expensive restaurants usually stick to minimalist design the menu and the prices simply write, without additional signs (24 instead of $ 24.00).They just want their clients to focus not on the prices and on food.
3. 10 10 $
Such tricks are most often found in supermarkets - 10 boxes of cookies for 10 conventional units!This is yet another publicity stunt (1 for $ 1), who plays one of the most basic human traits - banal zhlobstve.Some might call it mildly thrifty.But no matter how we call it a state of mind, the trick works in 99.9%!I feel stupid to buy 10 boxes of something simply because share and profit is obvious!What am I going to do with 10-Tew boxes when you do not always know where to apply one or two ?!But very often the time of purchase people just do not think about it and treacherous hands are drawn to the promotional items.Well, if it's toilet paper or something that can lie for a long time and did not spoil.Worse, when food ...
4. purchasing restrictions
On this point, I can not speak for long, as has already managed to catch the edge of conscious childhood "golden times" when imported branded boots (brand) issued strictly on a single pairin one hand, and the bananas sold in the store only to large families!
same, just a little under a different sauce, can be found in stores now.If you see a sign saying "No more than 5 pieces to one buyer," then you want to create a feeling of features and rare goods.Because it can not row batches because it quickly ends it in great demand and will be delivered when a new party is unknown.
And, most interestingly, it is possible that before you saw this plate, you need only had one piece of this very rare commodity.But when he saw the inscription, rather than one you buy all 5. And what is really the limit and end goods?
5. Factor 9
This is one of my favorite tricks!All of us were taught in school mathematics and the lessons we were taught to cut and rounded.And everyone should remember from the curriculum that the 5,6,7,8 and 9 after the decimal point, we rounded up.But, for some reason, getting on sale in the shops, we completely forget about it and we have not seen 7.99 almost 8 (according to the rules of mathematics) as well as the 7!Why are our brains so politely and basely deceiving us?
prices that end in 9, 99 or 95, are called "price enchanting."Apparently, we have deeply embedded in the association of these numbers with discounts and better deals.
In addition, as we read the numbers from left to right, we take 7.99 as the number 7, and 8. Especially not as if we throw at the price tag is just a quick glance.This is called "effect left marks" - we encode this number in your mind to a smaller yet before we have time to read it.
6. Simple math
use this trick when left in the old price and the price tag is added to a new discounted price.At the same time the price tag "was worth 10, now stands 8" will work better than the option "was 10, it was 7.97."It's all in the elementary mathematics.Despite the fact that in the second case, the difference in price will be greater (ie, the price is cheaper), people seem to be more profitable first deal just because calculate the difference in the first case easier.And again we are on the path of least resistance and avoid headaches.
7. Font size price
marketing professor at Clark University and the University of Connecticut found that consumers are more receptive to the prices written in small print, the larger and more dedicated.Very often the sellers to attract customers use large fonts and so make a mistake!In fact, it is even more confusing, because in our minds the physical quantities is firmly connected with the numerical values.
And I can say that we are losing control of the money when they get abroad in Europe or the United States, where prices are in dollars are almost always in the order of magnitude smaller than we are used to in the USD and RUB.Therefore, in the same Duty Free box of mints for $ 8 seems very cheap treat.While in Kiev, you can buy the same box for almost a similar price.But looking at its price in USD, we take the time to shell and candy do not seem so cheap as when they stood at $ price.
And another trick seen.We used to take people poekonomney biggest package, based on the fact that they are cheaper.Traders is prosekli, so make amendments to the price: Packaging 10 kg will probably still cheaper than 10 to 1, but not always - less than 2 to 5.
Irina Baranska
Articles Source: lifehacker.ru
