Many people think that the marketing manager for the whole day engaged in that makes people not buy things they really desired.However, it is much misconception, because the need for so many useful products comes to us mere consumers, but with the work of competent specialists.
marketing manager for the company, which employs, is a key figure in ensuring the success of its marketing policy.Just do not think that it is the whole day sitting in a chair and just studying the numbers.On the contrary, due to the specifics of the work the people of this profession have to walk a lot and ride in order to get the most accurate information from the source.
For example, when working in the company for wholesale, Marketing Manager, whose responsibilities - purchasing of prototypes and the analysis of prices, spends a lot of time on business trips, because the product that he is going to sell, may be in the opposite region of the country.Literate manager before the start of the sales process creates the concept of sales promotion, choose promotional and advertising policies, because if not the marketing organization, and even the way the best product will not sell.That is why today many reputable firms are paying so much attention to the selection of candidates for the position.
Marketing and advertising can work in various fields, whether it's automotive business, the food industry, shops, social networks, oil companies and so on.His responsibilities include management of the sales and commercial activities of the company where he works.And for this he needs to thoroughly examine the tastes and needs of the potential customer and then to begin to develop pricing policy, based on the data obtained, and in the course of work at the same time forming range.Because the increase in profit any company is directly related to the influx of new customers.That is why the primary responsibility of the marketing manager is to exercise the right advertising company.Even such a minor detail as the design change or the attractive form of the commodity, may increase or, conversely, to reduce demand.
With what skills should have a marketing manager?
First, it must possess the necessary knowledge of technologies for product promotion, to be able to monitor the effects of current market as well as to monitor the dynamics of sales, analysis of quotations and competitive environment, to participate in the pricing correctly the merchandising, organize advertisingcompanies etc.The marketing manager has to be very flexible, because it - not the usual advertising agent, redistributing orders and the one who lives in reality, feels the market and can be used for its purpose various tools of advertising, marketing and PR technologies.After all, effective advertising and strong marketing in the interests of the company - it is also, in some way, business investment and investment generally, business professionals.That is why today is so appreciated the heads of experienced marketers.
profitability of a particular business does not depend on minimal resources or material investments, it depends on the work of the expert to promote a product or service, specifically - advertising manager.He, and he alone, has to create effective advertising, to audit the company's advertising, build brand standards and create a corporate culture, as well as be able to analyze the market through the eyes of the buyer, partner, supplier or dealer.
