not know how to approach the prim head of production with a proposal to play a vampire queen in the Gothic ball?You can not imagine the head of the department, and akkuratista pedant, as a mother with a gun at the ready recidivist?The stereotypes are crumbling, and colleagues reveal a very different side when they come to you - professional art team building!
Perhaps the most interesting creative teambuilding format - shooting a corporate film - told us Sergey Nikolaenko, director of St. Petersburg with 20 years of experience in the industry, the head of department for the production of corporate gaming and presentation films Studio Enterprise Solutions CREDO.
- Why a team building?
- Well, you probably know that modern scientists - and especially adept in this British - has long been doomed to extinction office workers.A bunch of research devoted to "white collar workers" who are mired in stuffy offices, staring at a computer monitor, have an unhealthy sedentary lifestyle, daily stress test and so on.Bleak picture, does not it?I think, partly in order to keep the spark of life in the office workaholic, and there was a team building.
- What is it about the creative team building, which does not exist in other types of team building?
- I believe that creativity - the only activity in which fully reveals man and shows his attitude toward other people.The game is more important savvy, leadership skills, reaction, physical advancement.That is why, for example, in a sports contest is easy to sit behind a more proactive grip and colleagues.I see this as less extreme teambuilding.After all, in any company, and so there are leaders who somehow constantly are active, and our task - as much as possible to rally people around a cause.The creative process involved all employees, so a person who is usually in the shadows tursletah or corporate parties, there is the opportunity to finally express themselves.From my own experience I would say that almost no one does not miss this chance.
- were interesting precedents?
- course!We have in each project small miracles happen.For example, about one serious lady of accounting thought she was talking and some can not.Aunt sat a nondescript gray mouse in the company for about ten years!Did the nugget, charming woman, who knows how not that loud and expressive talk, but even to sing and dance!Heard after her appearance on the screen caused a storm of applause at the premier corporate film, it completely changed - became interesting dress, smile more, he has got fans.I think the company benefits from such magical transformation!
- Tell us about the specifics of playing corporate film?
- The shooting of a corporate film, we are dealing with non-actors.However, the output always turn bright and funny shorts.How so?The fact is that while writing the script, we try to select the genres that you can write on them recognizable characteristic types.Even a man who never in his life did not take part in any initiative, fun and easy to get used to the way proposed by the cowboy, the pioneer or a highwayman.By the way, be sure to develop original script - based on famous movies or just about.As for the genre, it can be a horror about maniacs, Indian or Mexican cinema series, western, fantasy about an alien invasion, a silent movie in the style of Charlie Chaplin, the Soviet propaganda film.
- How to start work on a corporate film?
- At the start, we always deal with the management company or the department that oversees the process.Usually it is a PR-experts, managers or HR.Generally, than with many employees able to talk, the better.Gradually it emerges a psychological portrait of the company - from him and we later repelled when writing the script.Immediately we find out how united or disunited team.Most people who work in different departments, even strangers to each other.Then, we are looking for something that can unite all the employees in the process.It can be an interesting scenario course.For example, for a large construction company, we filmed the series, "Rescue in Time" - the heads of all departments made a team that in each series served some important mission.
- How do you still manage to turn the office workers in the cast?
- there are special exercises and trainings.On the set there is no pressure, relaxed atmosphere.Gradually, people emancipated, in the creative process involved all - and those who have never participated in university skits, nor in the preparation of corporate holidays.Especially fun is always a transformation before the shooting.Costumes, makeup, props - all done by professionals.Imagine any Lyubov Stepanovna, delicate humble woman of the department staff.After half an hour of work with make-up artists and dressers did not recognize her, even their own children - it becomes a head of a mafia clan, the heroine of the Indian love of melodrama and one of the wives of the sultan in his harem.
- What are the challenges before you give us when ordering shooting a corporate film?
- mainly, of course, the corporate movie production order for the anniversary of the company, the New Year or professional holiday.But it also happens that, for example, opened a new direction, and the two firms merged.Then you need to acquaint all with all, to rally the team had grown even attract the best team-building partners and customers.Better way than a creative team building, you can imagine.Sometimes asking for the film to enhance the prestige of the company and the goods manufactured in the eyes of employees.Under these objectives, and develop the scenario.It is not to be confused with a presentation film that we shoot too - this is not fiction film, and team building.Image Film Company removed for exhibitions, for posting on the site, for the presentation of partners.For example, once we have received an order from the Royal Thai Embassy in Russia and the company's "Thai Airways" - filmed serial film about this country, which is then shown on regional television.
- When the film is removed, what happens next?
- Oh, that's a separate chapter, no less fascinating than the filming!Before installing the scoring takes place.At this point, if we do a music video, the work moves into a professional recording studio.By the way, even if someone does not know how to sing, this is easily corrected with the help of modern programs for audio processing.Then of course we are preparing a movie for viewing - is written to disk, do the menu, develop design gift wrapping.A separate item in the menu is written the film about the film - the funniest moments of the shooting always cause a storm of emotions!Often the bonus are photos from the shooting.Well, after that comes the same day, or rather night premiere!Present Corporate films can be different.The most obvious and fun way - make a film awards ceremony, organized the vote for the best work of the actress and actor for the best dance and song, the audience award.It's a win-win spectacular show, which then for a long time discussing the company's employees on lunch break and at corporate, talk about it to friends and relatives.
- What is the cost of production of corporate films?
- Some do not have a fixed price, it is always different.It all depends on the number of participants, the number of shooting days, from where in the scenario for the film, which should be of props.The budget optimization helps us a great crew chief - is a very important person who arranges the lease of premises, costumes, scenery, not only saves the customer money, but sometimes makes the impossible possible!For example, a large chain of cosmetics stores we shot 7 shooting short films and performed in the most unexpected places - in Soviet museum in the basement of the palace, on the icebreaker.Probably a small company with modest incomes afford shooting a corporate film will not, but for large companies is an investment in their employees, partners and loyal customers.This event will bring together the team and will be remembered for a long time - the power of emotion and experience shooting the movie will handicap any party!
- What do you think, what kind of future awaits the creative team building on the market?
- I think it all goes to the fact that the popularity of the creative team building will increase.Many companies simply do not yet know about the possibilities of the professional movie filming, but still playing.We have customers who have tried once ... and become regular customers.For some brands we have been doing such projects more than once and not only in Russia, but also with the departure abroad under the incentive programs, as well as a unifying event for dealers scattered in different cities of the country.We have already worked out the technology more than once, and understand that corporate shooting feature films - a great alternative to traditional forms of team building and parties for employees.And the prospects for this format perfect!
