When we hear the word "creative" come to mind such areas of human activity such as marketing and advertising.This is due to the fact that the work of experts from these areas is directly related to the generation of new ideas.However, if you think about what is creative, it is likely, that the creative process, so it is important for any field of activity.
Today
Currently creativity has become an important quality, which should have a candidate who has taken part in the fight for a high-paying job.Someone says that it is akin to genius, and it is impossible to develop.Someone, on the contrary, offers to develop this quality and guarantee success for everyone.Now you can stumble around for hundreds of training courses aimed at the development of creative thinking, but is it necessary?Therefore, before signing for the next course, is to figure out what is it that is creative.
meaning of
If we imagine the creativity in everyday life, it can be called wit, that is, the ability to achieve their goals and find a way out of this difficult situation, using the objects and environment non-standard way.From the outside it may seem somewhat ingenious, but at the same time simple.There is a thought: "Why did I not think of this before?"Such a non-trivial approach to problem solving is creative.
In English the word sounds more like "create" or "create", but this applies not only to material things.As you can see, this is an extremely useful thing.But where does it come from?According to Abraham Maslow, an American psychologist, the ability of the individual innately inherent to absolutely everyone, but in the course of education and forcing it may be lost.To assess the level of human creativity using different tests, personality questionnaires, and conducted simulations of various situations.
problem of creating creative
Now you know what a creative.Let us consider in more detail the process of creating ideas.It may seem that brilliant ideas come from nowhere and just appear in your head, but it is not so.English psychologist Graham Wallace distinguishes 4 phases of the creative solution of the problem.
first one - preparation.At this stage, the formulation of the problem or problems, and made the first attempts to solve it.Next comes the phase of incubation.Here people usually distracted by other objects or actions and does not return to the problem until the Enlightenment (the third phase) to intuitive insight into the very essence of the problem.And the final stage - this is a test, that is, implementation of the solution.
In fact, to be creative thinking, you must turn off the mind and trust completely unconscious.It is therefore important second phase.Most often we prevent ourselves, consciously trying to find a solution in which we are already known situations, but it's not going to help come up with something new.The problem of creativity can also become our psychological complexes or blocks, fear of appearing foolish.All this hinders creative thinking.
criteria creative thinking
Many tests are aimed precisely to assess the criteria of creativity in people.The most famous at the moment the test made psychologist Paul Torrens.It enables to determine the level of the beginning.Here are some of the criteria:
- fluency;
- originality;
- flexibility (to determine the false originality);
- metaphor, ie the ability to see in a simple complex, and vice versa;
- susceptibility;
- developed of;
- satisfaction.
methods
creativity techniques creativity - is the methods and techniques developed in order to facilitate the process of generating new ideas and original solutions to the problems.They are designed to help clear and articulate problems, accelerate the process of finding solutions to increase the number of ideas, and to expand the industry problems.However, it is worth noting that this is not an algorithm, following which a decision will certainly get.The methods only increase the likelihood of good and correct ideas, they organize the process of the search, making it more effective.
What is creativity?It is primarily a tool for something new and original.The techniques used to stimulate all areas of life, such as engineers and inventors have successfully used such of them as morphological analysis and TRIZ (Theory of Inventive Problem Solving).Lateral thinking technique is widely used in the field of advertising and marketing, and SCAMPER technique used to create completely new products.There are universal.These include brainstorming and method of Walt Disney.They have been used in virtually every industry.Sometimes in the course are, and graphics, such as the reception of mapping thoughts are more focused on the further development and creativity.
Popular methods and techniques
most famous at the moment are the following:
- TRIZ.This method was developed by Henry Alshulerom.It mainly consists in the provision of a database and tools for sequentially solving and to identify problems with the aim of creating a new or improved old system.
- Brainstorming.This surgical technique based on the stimulation of creative activity.Participants are usually asked to give as much as possible the ideas, even if they are quite out of the ordinary.Subsequently, all of the thoughts is the most successful.
- With lateral thinking technique is used six metaphorical hats, put on each of them, one must look at the problem from different perspectives.
- synectics was invented by William Gordon and it consists of ten consecutive steps that are linked to a greater extent with the construction of analogies.
- principle of the Delphi method is that a number of experts who are not connected with each other, give out a number of ideas and organizational group collects, analyzes them and brings it all together.
development of creativity
Learning that is creative, you will want to try to find a non-standard solution.Perhaps you are one of those people who have not lost this ability, then you will not have problems.However, experience shows that without training, aimed at the development of creativity to achieve is not easy.How to develop your creativity?
First of all, you need to get rid of stereotypes in thinking and acquire the ability to think outside the box.This may contribute to the exercise, which should become a habit for you.
exercises every day
Take, for example, your way home or to work.He usually goes through the same road.Try to change the route to the bus stop or walk part of the distance that you drive a bus.Every day, try to change the way and finding new options.
useful to all new and untested: the place, the menu, activities, clothing and even thoughts.Creative whose value is directly linked to creativity, help develop the arts and crafts.Such exercises like reading the opposite (bottom to top or from right to left), is also very useful and also uplifting.
Try to come up with 10 exotic names, such as Diosfena, hematin or Eyergestior.Draw an animal that does not exist, give it a name, think of where they live and what to eat.Take any word and imagine that it is an acronym decipher it.All of these exercises are easy and fun, but they will help you develop creativity.
