Today, market competition - is not just a term, and the expression that defines the nature of relations in society.Her influence is not limited to only one business.Spirit of Competition hovers everywhere from sports fields to places romantic dates.Nevertheless, the concept of market competition - a purely economic term, for the most part related to the world of finance and business.So what is it, and how it affects the daily activities of the subjects of economic relations?
If you take this concept in a broad sense, the market competition - are producers, intermediaries, consumers something else, and their constant interaction with each other.The escalation of this process is inevitable and increases with the level of consumption.Market competition - is, in fact, is capitalism in its purest form.In the foreground are out trying to win and be a competitor in the "king."In the narrow sense of market competition - competition is unfolding among market participants for better conditions (production, purchases and sales of goods and services).
Often the products / services companies are in the same market niche, carry a minimum set of significant differences.How does stand out from the crowd?Some companies prefer to increase their share of sales, set foot on the path of price wars.Still others seek to achieve success, improving the quality and reliability of its products.And those and others are not shy about waving the flag motley advertisements, trying to achieve fame in the consumer circle (stubbornly oblivious to the fact that the "famous" does not mean "preferred") ... How to catch a wave and stay afloat in today inventorymoney relations?From corporate strategy to leverage the specific situation in each organization goes its own unique way.But there may still exist a universal way to get ahead of rivals in the business? ..
diverse forms of market competition.It is believed that in the developed and developing countries competition perfect (although this is not always the case).
To become truly unsinkable, the company is not enough to keep the right hand on the pulse of consumers, and the left - throat competition.Sad long-term outlook for the company, whose leadership does not attach special importance of reputation, caring only about "honor and gold".That is to say, "dry oars, sir."Market competition - a hostile environment, which can survive in only the fittest.
«The positive reputation of the company is the most successful investment in its long-term stability," - about sounds so cherished formula of well-being.Not once encountered such a statement in an interview with the heads of major corporations.
good reputation in the business is defined as the appropriate ethical and moral standards of behavior of the company in the market, remain outside its production activities.In fact, it is an intangible asset of the enterprise, which determines the degree of attractiveness of the company.
plus a good reputation are obvious.This long-term partnerships and more lucrative investment offers, and the chance to attract new highly skilled specialists.Also, the "correct" the reputation of the company is a strong motivator for employees already attracted.There are cases of workers committing heroic deeds in the name of your company (for example, during a fire in 2003 in one of the shops Koenigsegg, when working on their own saved from the fire equipment and products, without waiting for the arrival of firefighters).
And, of course, customer loyalty depends on the firm's reputation."Everyone wants to buy from the good guys," - says an old American slogan with which it is difficult not to agree.
risks that may be encountered using the "good name" of the competition, the following:
- There's always someone who wants to harm the reputation of your company, you are so long and hard to create.And then everything will depend on your diplomatic skills.
- company may be "associated" with regard to innovation.The current reputation of always imposes some obligations, it is necessary to comply.If consumers and partners will feel cheated in their expectations, it will affect your business a lot worse than the machinations of "enemies."
course, a good reputation is not a cure for headache, which competitors are able to deliver, but it is still a powerful tool that can greatly facilitate the promotion of the company towards its goals.
