Whoever you were an athlete, scholar or startups, at whatever stage in the social hierarchy were no search sponsor, can significantly bring you closer to your goal, it is available to absolutely everyone.It is no secret that in the capitalist world, nothing happens for a reason.In order to find a sponsor, his guardian angel in the business world, you need something to offer him in return.However, this process is time consuming, requires special return on investment need, and the search itself has a number of pitfalls.For all the people who start a business, the answer to the question of how to find sponsors, will soon become less mysterious.
relationship between the sponsor and the sponsored
In the early stages it looks simple enough just to provide their services to companies in exchange for some benefit, but it is only at first glance seems so trivial.In exchange for start-up capital you provide your patron right to enjoy the fruits of your thinking, your opportunities in the most promising, in his opinion, the form of activity.Besides, getting a lucrative contract, the user of capital would have to fulfill a number of additional obligations.The aim of this approach is a symbiosis - a mutually beneficial co-existence on the basis of receipt of each subject, the subject that he wants the opposite, and vice versa.For example, you get a different product, the necessary software, various types of insurance, and you found a sponsor for the business is waiting for you to return, their dividends, interest on the money you have invested in, but it is not always expressed in monetary terms.In most cases, it is your ideas, talents, the fruit of your human capital, formed by years of life.In any case, you need to demand the marketing company to sell a part of yourself, and if you have nothing to offer, the target audience is selected incorrectly.
information about the sponsor
demonstrate their abilities in a particular area would help to solve the problem of how to find sponsors and partners for the project as an additional source of ideas that can be adjusted to your project of modern business.It is worth remembering that the patrons are always pursue their goals, no matter what you ask him in return.Sponsors want to know that a group of people to whom they provide their support, there are general ideas, direction of movement, therefore, knowing this, you can adapt the selection criteria.In the modern world where time is more important than money, because even the value of GDP is subject to the length of time of one year, which speaks of the importance of this parameter in the economy and business.Premature awareness of who to contact, and to whom not, save a lot of this precious resource.Logical place to begin the search with local investors, which can reduce transaction costs.If the company had not previously worked with projects like yours, then the possibility of financing a minimum.And no need to go in a roundabout way, trying to establish a connection, you need to clearly define the vision of your future patron.
Start of negotiation
Once a company is selected, or if you already know where to find a sponsor, try to negotiate.It is best to begin to appeal to the director of marketing, and if such a position in the company is not, then try to make contact with the leader himself.
Patrons
It is worth remembering that companies are sometimes patrons managers sponsorship, and there are whole departments on the development of products that promote the company's products to the market through advertising.If you have the opportunity to perform on television, these departments will be interested in sponsorship injections into you, and you agree to provide them with a passive demonstration of products or services of the company that makes the famous football players, appearing at press conferences with the aluminum cans it by "Coca-Cola ", from the" Pepsi ".
Proper presentation - the success
When the stage for the establishment of contact with the investor is passed, the potential project sponsor should be aware of the main purpose of your ideas, plans for the future, the idea of your own capabilities, as well as the benefit of a patron received in the futureAs support for your startup.But the more a little later, and now we tell you about the process performance.The presentation should follow the rule of "10-20-30".This means that it is necessary to show the slide 10 30 20 minutes type presentation, of which only 5 assigned to your presentation, and the remaining 15 minutes - for questions.Keep in mind that the preparation of the presentation speech is inversely proportional to the time of submission of your idea to the investor.You will need to demonstrate how you can better your public speaking skills.Correct presentation of the project allows the passage of half-ideas Cart sponsorship.
plan presentation project
Now that should be in the presentation.Attracting sponsors begins with the study of the project.At this stage, most logical to provide a description of your abilities and skills, including resume.If so, you can provide your previous successes and plans for the future with a possible demonstration of the video that will help you save the nerves in the office of a potential partner, because whoever you were, but the excitement will be present.Then you need to prove the benefits that the sponsor will receive from your collaboration with him.Imagine that you - the founder of a large video hosting, which comes every day, millions of users on the network, so the company from which you wish to receive funding, will spin on your site by means of advertising their products, and you will receive from it their margins.Then you can imagine the alternatives for you to obtain the benefits.It may be insurance, cash, travel expenses, salaries and so on.If your project from a patron in the head ripen additional features of the deal with you, then this is the ground for further fruitful cooperation.Imagine that your volleyball team so successful that he was going to the World Cup than a sin not to take advantage of the investor, so the more your project will be able to attract viewers, the greater the chance of funding your idea.
What and how to ask
another assistant how to find a sponsor for the business will be properly formulated questions, so we need to know what to ask.Never use the tactics of "hit the bull's forehead."Try to use a flexible approach, using real data.In this case, the phrase "sly as a fox" can be very useful.Expect millions of dollars from patrons silly, especially when it is not known whether your offer is to your needs.Therefore carefully study the history of the sponsorship of the company, to know what to ask for in return.It is best to ask that the Company does not cost anything, and it depends on the specialization of the organization.
possibility of loss of funding
Do not forget that you can find sponsors, and to lose them.All patrons are different.Everyone has their own goals and expectations that you will need to justify.You must have with him some common interests in the joint business.Accordingly, you need to constantly adjust their actions, if an investor really needs you.If you - a very famous and influential people, your authority keep the relationship with the sponsors, because it allows them to have extra income, but as soon as your reputation will go into oblivion, then NVP from your investor cooperation will be closer to zero,It can ruin your contacts with them.Remember, after the deal you are personification of the company, so you have to match that image, which had invested money.It is also worth remembering that if your project, which had originally social in nature, suddenly goes into a commercial project, then the image correspond to the views of society, too shaken.It is not necessary to abandon the company offers to participate in various promotions, it is beneficial for both of you.
error with regard to the sponsor and the sponsored
Well, if the cooperation between you and your sponsor is mutually beneficial.However, to find a sponsor to this equality is embodied in the life is very difficult.In most cases, outweigh the benefits of one side will be significantly different.At the moment, there is no way to accurately evaluate the effectiveness of the project for both sides, so calculate the costs and benefits is extremely difficult.Consider the reasons for not receiving private investment.Firstly, when the business plan was not taken into account all the requirements of a patron, which may cause the termination of cooperation.Second, if in the course of the presentation it appears that you are considering various forms of financing, it says that you do not know what you want.Third, your actions should be linked with all stakeholders of your project activities.And there are plenty of examples, so that enough to be a responsible person.
Conclusion In conclusion, it is worth recalling that the sponsorship - it is not an advertisement, as it is - only the motor trade.By signing the agreement, you will promote the company's brand.Remember how to engage in dialogue with the future partner, how to negotiate, and do not forget the place at this stage of the presentation is given.If you ask for something from the patron, then let it be something with which he can easily say goodbye, and for this you need a good pre-knowledge.Always looking for a way to find a compromise and justify the expectations placed on you.If you follow the recommendations listed here, the question of how to find sponsors, is becoming less vague.
