Getting on each store depends on its popularity among buyers.The high rate achieved by the most efficient billing products, its quality and logically clear structure department store locations.
Causes of category management
Since then, both companies have been actively expanding its product line, the end user has become increasingly difficult to choose from a large number of products offered.This has led to a distortion of human association with a particular product by its manufacturer.Many shops display goods, based on the commonality of the manufacturer.This is the beginning lead to the fact that the buyer was lost in the store and, as a result, is constantly acquiring only those products, on the location where he knew.
This led to the emergence of a new approach to the delivery of products in a shop.The company Procter & amp; Gamble offered to place their numerous products in accordance with a common purpose.So there was category management.He quickly took a leading position among the various control systems product range.
Category Management: Consumer opinion
any measures should have a positive effect for the company.From the end user, category management - it is an opportunity to see products from different manufacturers in one place.Thus, it is possible to compare the price, quality and appearance.This encourages manufacturers to put more emphasis on the first impression of their product, it is noteworthy and memorability.
Category Management: A View sellers
For sellers use category management was a major plus.They were able to narrow down their specialization and focus its efforts on in-depth study of a limited number of product categories.Due to the fact that product placement has become much clearer for customers, sales increased and, accordingly, increased premiums of employees.For managers of categories it is much easier to follow the remains of goods and timely identification of excess or shortage.
Category Management: Insights manufacturers
The companies manufacturers or those engaged in wholesale deliveries to retail stores, the process of working with specialists from the departments stabilized and simplified.This allowed them to increasingly engage in a strategy that became known as the methodology of sales management.Now, these companies were working with a smaller number of intermediaries and those employees who influence the purchasing decisions of another batch of goods.
Thus, when administered in the sales category management simplifies and organizes the entire process, as well as increases the volume of products sold.The main objectives, such as customer satisfaction and increased profits, with the greatest effect is achieved when using this control range.
