in social science and practice to consider the focus group as a qualitative method of data collection in groups of homogeneous structure, based on the provisions of group dynamics, and involving the respondents focused work under a lead.In other words, the focus group - Focus group interviews aimed at identifying the participants of their subjective perception of any objects or phenomena of reality into the discussion.This joint discussion is an essential attribute of any sociological focus groups.It is through collective communication and problem solving information is collected.
Focus group in sociology.Features selection of interviewees
focus group usually consists of 6-8 respondents.Such a number of subjects needed to ensure that all participants were involved in the discussion of the proposed research topic.Participants in the focus groups can be selected according to certain criteria (nationality, religion, marital status, education level, age and so on.) Or randomly (for example, the phone book for the maximum validity).In the selection of the subjects observed intragroup homogeneity, as it allows participants to feel more relaxed and free.Set for men focused interview is done by pre-survey, observation or analysis of existing research data.Also to attract respondents can sometimes be used advertising and announcements in the media, but a similar selection can adversely affect the results of the study.Respondents raised the announcement may aim to make extra money.
Scenario group discussion is thought out in advance: Make the questions necessary teaching material, etc.Conducting focus groups requires the participation of a qualified professional - a psychologist (or a seasoned sociologist), which is able to understand the present attitude of the respondents to the discussion material.Standard time, the outlet to discuss two topics is 2 hours.To carry out in-depth interviews of the group prepared the room, consisting of two soundproofed rooms, separated by a glass-sided transparent (this is necessary in order to capture all the nuances of observers in the debate).Everything that happens during the group discussion, always recorded on video and subsequently analyzed the findings.
Focus Group - is a method of gathering information a variety of topics
problems addressed participants of the discussion may vary greatly - from the selection of pharmaceutical products to the subjective preferences of any food.In many questions irreplaceable focus group: the example of topics discussed in the debate - the study of consumer attitudes to brand any product or company.Often the method of focused interview used for the consideration of the intimate, delicate issues (such as the preferred method of contraception, some common to all members of the group of diseases or financial issues).Focus group - it is an effective method of quickly obtain accurate information on a wide variety of objects or phenomena of the world.Respondents express themselves in a free form, with clearly traced their true relationship to the object under discussion, including through non-verbal responses.Focus group - is a serious event, suggesting a professional approach to its implementation.
