As many educated people, cooperation - a joint activity of people or entities, as a result of which each of them gets any benefit (or expects to receive).As a rule, it manifests itself most clearly in the business sphere.There is cooperation - is the result of certain agreements between the partners.And before they could even be competitors.Why spend financial and human resources to the fight, when for the same economic result is enough to agree, define the boundaries of influence and work in peace?Sometimes
cooperation - an association of companies in the coalition in order to solve some common problems.For example, displace another firm from the market, and the remaining segment of the split down the middle, and not to settle for his third.Business cooperation is often a process in which a single market entity complements the other, helps him in something.In particular, this may be a partnership between the media and the largest industrial corporations.In this case, the business partnership allows the first partner to use the powerful resources to prepare interesting material for their readers or viewers, and thus increase the circulation, the popularity and profits.For the second - is the ability to improve and maintain a positive image, the impact on public opinion.Or it may be a close and mutually beneficial relations between large companies and banks.
The same link can be observed when co-operation - is the subject of an agreement large trading companies or brands of consumer goods to retail outlets.For some, this market expansion and global strengthening of the position, for others - a savings promotion.
Partnerships can be formal and informal.Some basics of the relationship can be fixed in the documents legally binding, and others - only in the form of individual agreements between the two leaders.As a rule, if you plan to campaign to oust competitors, capture market share, that such cooperation is not advertised.And even more - its hide, to not have trouble with antitrust authorities.Publicity requires cooperation, based on mutual benefit receipt, which may not always be material.
to reach agreements that benefit the people or entities involved in them, it is necessary to carry out more work.It can include business correspondence, when a future partner sends another offer of cooperation, formal and informal negotiations, an agreement of intent, joint actions.In addition, the partnership must be maintained and developed.In this case, other than purely business relations in the framework of a contractual relationship, it is necessary not to forget about the leaders of congratulations happy birthday, professional and national holidays, invitations to the official corporate events and so on. N.
