view of the diversity of goods and services are numerous and the markets themselves.Services market is characterized by the fact that services are mostly consumed on-site implementation, so the intermediary between consumers and producers is little space.In addition, some of these markets provide free services such as primary or secondary education.These services are socially significant and are paid state and municipal budgets.
services market is the economic relations between buyers and sellers.It is divided into tangible and intangible services.
material services designed to meet the real needs of the consumer and the consumer.They include the preservation, restoration or modification of consumer properties of the product or manufacture of new products by customer request.Also included freight.
Intangible services do not imply the existence of "real" shell.This service in the field of education, health care, consulting and banking services, the market for legal services, etc.
market act as a system of linking supply and demand, as well as assisting in the development of the market value of real material, ensuring a balanced reproduction process, improving the quality of life of the population due to the fact that their needs are met.
Currently, the country is competitive with a high degree of market development services (health care market, for example) and its structure.
studying the practice of functioning of the services market, it is possible to reveal the specifics, knowing that you can succeed in uslugovoy activities.
- High dynamic processes on the market.Since the service can not "store", there is a need to triage.
- more pronounced segmentation of demand, depending on the income of the consumer prices, the subjective characteristics of important services, lifestyle buyer, etc.
- service is differentiated both in terms of quality and consumer characteristics.This can be explained by the fact that the demand for it is usually individualized, personalized character that speaks a great incentive to create more and more new services.
- services market is determined by the nature of localized or local segmentation.Usually there is some kind of service in a "geographical" areas.This happened due to certain climatic conditions and traditions that exist in this area, remoteness from major centers, etc.
- Non-price barriers to entering the market.This is due to the fact that potential customers pay attention not only on price but also on the quality of service delivery, service, etc.
- predominance of small companies in the market that provides flexibility, since they will react to changes in consumer preferences, and can operate with greater efficiency in local markets.
Also, the services market is not indicated clear boundaries.And the main actors are the State, households, private businesses and nonprofit organizations.
