main economic agents in a market economy - an organization.It uses the resources for the goods and services for profit.Economy organization aims to maximize its profits.This is its main goal, but it pursues as many subordinate tasks:
- to increase market share;
- to lead in scientific and technological progress;
- effectively produce goods and services;
- gainful employment of staff to reduce turnover and increase efficiency;
- to perform social responsibilities to employees, etc.
Economy organization depends on the conditions of its internal and external environment.On the condition of the patient affected by the following factors:
- purpose of the enterprise;
- management structure;
- the technology used;
- qualification and staff productivity;
- financial factor;
- planning activities;
- marketing activities;
- monitoring and analysis.
Besides factors of the internal environment, the economy of the organization includes the product and its stage of production.This area forms the enterprise and then develops itself, guided by tasks and goals.
on the state of the environment is influenced by the following factors:
- Macroeconomics (competitiveness, inflation, tax collection, etc.);
- legal;
- International;
- political
- social.
These are the conditions that the company can not control.In the external environment through the organization gets marketing solutions.For the purposes of this release include satisfaction, revenue growth, sales, gain a positive image, increase competitiveness, etc.
Economy organizations and enterprises in the conditions of the environment must meet the relevant requirements for this industry.If the firm does not account for this, the results of its operations may be negative.
task of entrepreneurs - through the internal environment of the organization to influence external to achieve their goals.To solve this problem helps management system operating in the enterprise.
Business organizations assumes that its own strategy of functioning of the market.It can be defensive or offensive.The first is that the behavior of the company, when it is in standby mode, monitors the competition and the market in general, waiting for a new product to give up their power to create a prototype.The offensive is characterized by active upgrading of production through innovation, innovation, filling and market development.
rational behavior of the company in a market economy - is to ensure the maximum possible profit.And then, as the company will behave, it depends mainly on the time factor and the type of competition in the market.
economy organization also provides updated information on the market.For the successful operation of the company, the entrepreneur must have full and reliable information about the niche that it occupies, and he wants to learn.
