effective means of promoting products and services, as well as companies in general is advertising.To attract the attention of a wider audience using outdoor advertising.Billboard is the perfect tool to place it.
What is it?
name design "billboard" come from the United States.There are companies putting up posters advertising ("Bill" ads) on wooden boards, message boards ("boards").The purpose of this structure - to inform participants of the movement and fixing in their minds promotional information about the kinds of services, products firm.
So, what can we say about the billboards?What it is?This shield design outdoor advertising.Represent attached to the support frame, sheathed with plywood or galvanized steel sheets, coated with weatherproof structures.
important role location
Billboards installed along the roads and streets, on roads and highways with the saturated traffic flow, a dividing strip on the roofs, and the ends of the facades of buildings.Outdoor advertising in places maximum level of traffic and transport is the most effective in the campaign, such as the daily billboards (billboards) fall to representatives of all social groups in the field of view.
most advantageous location with outdoor advertising billboards in the area of reducing the speed of a moving stream of traffic lights and turns, pedestrian crossings and other restrictive signs in places of constant traffic jams.They are often placed near the point of sale of the advertised product.To attract the attention of pedestrians recommend installing advertising structures along the sidewalks.An effective shield is mounted on the dividing strip and covering opposing streams of traffic.
Advertising billboards
Billboards shall not cover the lens, which prevent visual perception: buildings, trees, heavy trucks.Convenient and accessible to view the information on the boards will have a positive result.
Such designs have attracted the attention of passengers when driving in traffic due to the size of the screen and bright design.These criteria influence the visual image storage.Billboards must be attractive, but not overloaded with information.
Scientists have proved: perception and deposited in the memory of the image is much faster than reading text.To view the information from the driver enough time to be distracted from driving.Therefore, advertising on billboards should be left to chance.
small tweaks
not too much text, emphasis on the graphical part.The advertising slogan should convey the essence of the proposal.It is better to use a large, clear font.At a distance of more than 50 steps light text will not be visible, but too fat will merge into a continuous strip.Simple lettering with contrasting tones - this is a great option.
Placement on billboards, large amounts of textual information possible near pedestrian crossings.This is due to the low speed of the movement of people.The amount of information on the panels shall be such that a person during travel time to read the text from the beginning to the end.Bright lighting billboards at night increases the effect, and creates a positive image of the company.
Tailored advertising design underline the peculiarity of certain buildings, optimally combined with the architecture of the street from the aesthetic point of view.The size of the billboard should be in harmony with the surrounding objects.So the advertising structure does not cover the decorative elements of buildings.
classification structures
1. By the number of parties, in which post information.Depending on this distinction:
- sided;
- bilateral.That is the party "A" focus on the main motion flow, the opposite side of her "B";
- tripartite billboards.What does this mean?This form provides the union of three planes in the structure for installing, for example, at an intersection;
- quadrilateral (less common).
2. In form:
- flat;
- V- shaped;
- triangular.
3. The size of the advertising field.The standard size of 6x3 m billboard. Commonly used and popular sizes of boards - 6x3 and 12h3 m. There are also large-format billboards 18,1h6,1 m. One of the advantages of such designs is the production facilities of all sizes on request.
4. Style design distinguish billboards collapsible (Transformers) and not folding.
kinds of promotional structures
1. Static - a standard freestanding structure.
2. Dynamic setting is most effective.Manufacturing technology and design features provided by the emergence of several alternating images.These include prizmabordy (Prizmatrony) - is the size of billboards 3x6 m. The information field of this design consists of equilateral triangular prisms.With their rotation through 120 ° there is a change of images, as in a cycle of 360 ° picture changed three times.
Billboards digital format show videos.There are models that use visual effects, interactive and holographic images.
Today, in addition to traditional stationary billboards popular mobile billboards.What is the structure?They are called avtoafishi, avtoschity, brendmobili.Advertising on a moving vehicle is very noticeable.It makes it easy to park the car moving in a stationary mobile billboard.Such advertising is best used as a supplement to the shares held in various locations.
installation and assembling structures
Before installing billboards need to select a specific site and analyze its patency.So determine the future location of the shield.For structures established for the first time, you must obtain permission for their deployment and coordination with the relevant services: city authorities, departments of advertising and architecture.Typically, these organizational moments involved ad agencies.Yet the format of the shield is governed by the city Department of Architecture.
Generally favorable locations are already occupied, so much easier to purchase or rent a set design at the advertising agencies and to conclude the corresponding contract with them.Install support billboard on block foundation or monolithic slab with reinforcement.
Billboards are subject to wind and snow effects, so pay special attention to installation.The established design must be robust and reliable.
Factors to be considered when setting
- Compared to other competitive advertising media should stand exactly your billboards.Photography, drawing, background, number of characters, spacing between letters and words, color and font of the text - all of this is important!
- The angle between the plane of the billboard to the direction of a moving stream.
- Visibility billboard.Advertising field must not be blocked by trees, buildings, poles, signposts.At night the lighting is recommended to use the backlight.
- Transport Inspection Requirements - compliance allowable distance from the roadway to the board when installed.
Features manufacturing
Conditions of placing billboards - quality production of billboards.To this base coated galvanized steel or plywood.The surface treated with a special protective structure (for example, linseed oil) or sheet metal.It prevents the destruction of action adverse weather conditions.
Poster Printing
posters for billboards made in the print shop.When non-standard solutions combine them with special backlight, 3D-elements, inserts fragments protruding abroad advertising field.Prints:
- on heavy paper.It does not tolerate the effects of weather, so the life of these little posters.Recommended for a single advertisement.
- on the tissue from which made banner.Billboard with a cloth will look high quality and interesting.
By what methods can be applied to the image?
- painting;
- graphics;
- self-adhesive film;
- Large format full color printing.
for short runs of posters (up to 5) recommend the use of self-adhesive film, which is unpretentious to weather conditions and presented a large palette of colors.The most difficult is painted as a limitation on the quality and duration of paint production.Used for exclusive advertising with a unique concept.
Popular methods
popular and easy way in which to place on billboards - printing, which provides digital and offset printing.The first method is used to print the posters only heavy paper and short runs (minimum of 10 posters).
offset print the information on a special banner (vinyl) tissues of different densities.When installed properly, the life of the poster is up to 3 months.Over time, it needs to be replaced (due to weather conditions, the rapid burnout dark color).Prepress and production of posters from banner cloth takes a lot of time.
To produce a single advertising photos in a single day, you can take advantage of large-format printing.Special color printers print on thick paper, and on vinyl canvas.Popularity among the methods of applying the image takes on an electrostatic method.
Benefits billboards
- affect a wide audience and effectively act on the participants of the transport and pedestrian traffic;
- cover most of the territory during the advertising campaigns;
- display a colorful picture and text of good quality and size of any complexity;
- designs have sufficient strength and reliability;
- additionally illuminate areas adjacent to the shield at night.
Conclusion
So billboards - what is it?This kind of outdoor advertising, effectively on all social strata.Shield structure prevalent in modern society and are the most popular in advertising.
