Many millions of texts are born every day.Virtual page opens so much that they are unlikely to be subject to accounting.Millions of people have written about what happened in their life events, describe the phenomenon, discuss the news, share practical guide published interview, compose stories, write poems, stories, novels, and even novels.This is not an exhaustive list of human activity on the network, but there is a common component - always creates a text with a more or less carefully calibrated structure.
There structure of the text, easily perceived, but it happens and such, which is not so easy to grasp.Consider some types of text material, and most importantly - will present tips on the creation of such a text, which is easy and quick to read and deeply perceived.
structure of the text.Varieties
Depending on the task of structuring elements are determined individually creator.Not all authors are able to do it right, because it turns out that some of the texts even diagonally perceived completely, while others are forced to stop and rearrange the words in a sentence to get to the meaning.How to eliminate the chaos of misunderstanding?
For complete clarity, the structure of the text is divided into several unequal parts and considered step by step.The text must be a title that can not be missed, and the main part is usually divided into semantic paragraphs.Plus significantly increase the quality perception of headings and lists.The main body can be its own - internal - structure of the text (depending on what tasks facing the author in the quest).
Even the stream of consciousness of the Irish writer Joyce's wonderful book "Ulysses" and clearly painstakingly built.It has its own structure - artistic ordered chaos.And, for example, the text of the business requires a different way of organizing.First of all, you must understand the existing forms and types of text message.
internal structure and its types
1. The logical component. Features: each paragraph within the meaning linked to the previous one, directly or indirectly, at least in the sense of continuing it.Practical guides, articles, descriptions, in short, everything that falls under the term "business text", is characterized by a logical, coherent component.Sure, it's a very convenient way of writing and texts, and the perception of them.Especially easy on this method, the analysis of the text, and especially fast denoted subsequent conclusions.
For example, here in the first paragraph, the author describes how to use the logical structure of the text component.The second cites the example of the construction.Next will be considered the following type of structure.As you can see, it's simple.The logical structure of the text complements and continues begun in the preceding paragraphs.
2. The pyramidal structure. This type of writing is typical for the latest news and press releases.The pyramid turns upside-down because of its broad basis, that is, at the very beginning, the author puts all the basic information.Then it just accumulates details reveals the essence.
principle inverted pyramid helps the reader immediately know the main thing: what this article is wondering whether she did, whether to read further, delving into the details.But the interesting thing is that even if the user closes the window on the screen, the basic idea, which means that the entire text of the business, he had already learned.Succinct, concise, very informative phrases - the key to success.This suggests that it was possible to make the text correctly.The task performed by the author.
3. FAQ-structure. text of the letter is most typical for publishing interviews or columns with answers to frequently asked questions.It's easy to find logic and meaning: in each paragraph there is only one pair - a question and answer.
It helps streamline the text of the letter the room at the beginning of the content with reference to the information.In this case, read a lot of unnecessary text is not necessary, and you can immediately find answers to reader questions.
4. The structure of the commercial. main objective of selling and advertising copy is to sell or promote.We need to find the shortest possible path to the response of a potential client: it is a call, check, buy a product or service order.It is for the result of the structure of the advertising text is created using marketing models.For example, AIDA.It consists of four stages, which define the basic qualities of text materials.It is necessary to warn that this structure is not based on the meaning of the text, or aesthetic consistency.There is unique and extremely important outcome.The structure of the advertising text based on that.
5. The structure of the combination. This method is characteristic of blogs.Most often, the blogger first informed of the event (means used pyramidal structure of the art text), and then shares his thoughts on the matter, or analyzes, that is, building a text, structuring it consistently.
Using a combined model, you need to be very careful: specific information or news, analysis and mixed with homegrown philosophy, creates chaos in the perception of the reader.
6. chaotic structure. Confusion happens when a writer does not know how to work with the material, and argues that it is the structure of the author's literary text.
However, smart controllers realized that mishmash in the minds of customers is sometimes very useful.Readers cleverly misleading in case of need to discredit individuals, businesses, even governments - any sabotage easily accomplished thanks to the chaotic structure of the texts.
How to divide into paragraphs
reader should be easy to learn the meaning of the text, so the entire layer is divided into more affordable eye pieces.Too small division, but also distracting.Therefore, it is important that the semantic structure of the text is not torn, moving from paragraph to paragraph.
Paragraphs should also be subject to the overall structure of the text, even if they differ in form and a varied: as a question and the answer, as a single sentence, as a single layer of the text as a list or as a citation.It must be remembered that the meaning should never be violated, even if the paragraph is in any way aside.And bad, when all the work for me to choose the means: the style, language, form of delivery, despite the fact that each paragraph should be an independent unit of meaning.
Examples
That's correct structure is composed of scientific text in a paragraph:
- fairly common problem that arises in the course of work, - mark the end of work.The most complete disclosure of the topic - the main task, but you can not put it at the forefront.To perform all conceived and not lose the subject in a close but a meaningless information, is used method of determining the issue.Before you start, you need to define in one sentence all that is intended to convey to the public.Thus, the logical structure of the manifest text.Without any problems indicated by the work becomes a paraphrase or a competent compilation.
Correctly composed structure of the art text:
- Ivan, driven by the wind, quickly goes on the road.So swiftly flies that even a cloud on high sky almost stopped, waiting.What will he the man, outstripping the wind?A man clasped his strong teeth, only nodules play high cheekbones, and walks, walks.Almost running.Not a cloud catches it and foolishly lost love.
and two examples of incorrectly constructed paragraphs, where the broken semantic structure of the text:
- need to know when the end of the work, and make a plan work.Completing the process and objectives of the topic is necessary to avoid retelling information.It is also important to prevent the compilation.It is imperative to formulate the problem and structure of the text in a single sentence.Run everything planned - the main task.
- Cloud Ivan waited on the road to talk about his lost love.But Ivan was going so fast that it outstripped the wind.His teeth.What would he say?
Although the last example, despite all the conceptual, meaning not completely deprived.There is even a certain structure of the artistic text is planned, but not spelled out.The main thing is that the reader can get the right information at the earliest possible accessible form, the text does not tire him, and not confusing.
Text analysis is very important to observe the rules of selection and preparation of the structure under the dictation of the main tasks of the materials.The text of the speech as meaningful work should be a coherent semantic relationship and have a clear design of the eye, due to what is produced and integrity.
structure of the text in Russian language suggests an idea of activity, that is, must be the subject and object, the actual process, the main objective, all the means used and the end result.The exact composition of the components reflect the following characteristics: content-structural, functional and communicative.
analysis of the text goes on the parameters of micro- and makrosemantiki, micro- and macrostructure.Semantics performs communicative tasks in the transmission of information, and the structure determines the characteristics of the internal organization of text units.They play a role in the relationship patterns all units within the boundaries of the document as a whole, a single message.
composite structure and internal
This structuring the outside, according to which you want to build sentences, paragraphs, paragraphs, sub-sections, chapters, sub-chapters, chapters, and so on in ascending order.The external structure of the text is only partially linked to the organization itself, which takes place within the text, as if building a bridge from the introduction to the epilogue.
Create text can be based on knowledge of the terms of its internal structure, and it is:
- statement (such as an offer);
- several statements in compliance with inter-phrase unity, united in one piece and is syntactically and semantically;
- several inter-phrase fragments that make up the text blocks and reporting integrity and communication of meaning and theme.
Units of syntactic and composite plan always interrelated.This implies stylistic characteristics and style of the text.Defined in this way, and functionality - if this work of art, science and so on.In addition, any communication has in addition to the author's stylistic qualities and personality.
structure of the advertising text
1. Title. primarily the reader pays attention to this element.It should be concise but informative, original, precise meaning.A good title provides a desire to get acquainted with the main text.Success all option selected from more composed during the work with the text.
2. The introductory paragraph. It is no less important to the target audience, because the interest the attention and holds.Exciting and very clear here is transmitted content of the text, but is motivated by reading the article until the end.If appropriate, it may be intriguing, of course, if you have a sense of proportion.Getting clearance chapeau, you need a good understanding, and of a potential customer and their needs and problems that all their decisions are reflected in the first row.
Some secrets
well established rules, often unspoken, knowing that you can avoid mistakes novice copywriters and rewriter.Businesses are excluded from the use of platitudes such as "Welcome to our store."These masters do not litter key phrases: it is said to introduce the text of the word four times, then the fifth will not.Posted by their abundance becomes incredibly dull.Moreover, this text gives the reader distrust of the advertised product."Direct" can and will raise the rating, but lost the attention of customers.A good writer will not write long "Tolstoyan" slozhnosochinёnnymi with an abundance of proposals involved and verbal participle phrases.Please note that advertising texts often read diagonally.
next rule - no cliches and patterns.All kinds of expression established better to forget completely to create the original text.
Pictures
per thousand characters is desirable to select an image.It must be strictly thematic.Image size is selected in accordance with the purpose.If the picture is as informative as possible, its large size, if not much - less.
Subtitle and paragraph
Subtitles - it points to the writing of the text drawn up a detailed plan.It is better to choose options for the second and third levels.Paragraphs are the main content of the text concisely mapped by in the opening paragraph.It spells out all the details of the information relevant spectacular figures of speech when specifying the merits of the advertised subject.And then let the writer does not leave the sense of proportion!
List
properly designed and thoughtfully compiled, it helps to convey:
- every one of the advantages of the object of advertising;
- breadth of capability provided goods or services;
- list of range of products offered;
- comparative characteristics and distinctive qualities of the advertised object;
In addition, the structural element assists in the chain when ordering or registration.
not be allowed, making a list:
- use only keywords - bone, without verbal "meat";
- presence of certain records;
- tightness in the enumeration;
- information overloaded sentences and paragraphs.
Table
necessary and extremely useful assistant.Good shows the comparative characteristics, progress, regress, great structures text.Make a list, of course, it is easier, but the table graphically.It can make for any occasion, even just to inform, to whom, when, where, for example, decided to wear cufflinks, and some clothes, and which ones.In a separate column showing which provides more choices in what store goods cheaper, and faster than what you can buy this.
motivation to purchase
And here works very well a short but succinct list, we see that all that is best in the world, it is you.The main task of the final section - persuade a client to banish all doubts clear reasoning and gently bring to the only correct choice.As an option - to use the phrase echo, repeating the main idea of the main text, completing the classic advertising article.
