In this summary, we present some of the key tips based on the experience of foreign companies developing e-commerce system.
Open source
According to recent studies, most successful platform used for online shopping open source.Open source allows modifying the engine to fit your needs, and inspires confidence.Third-party developers are also beginning to use open source, namely, offer your software in the company and make their services in support of the system and its improvement.The outdoor code provides different extensions, which means that the number of programmers working with your system will gradually increase, and the system will develop spontaneously.
Community
Provide support for the development of their community.Members of the community are the above-mentioned developers who volunteer to work with your code, improve it, expand write and implement the system in a variety of companies.Create a forum for communication of members of community, provide developers with necessary materials and support and the opportunity to receive training, offer bonuses.To support developers create a market on its web-site where developers can upload their extensions for remuneration.After all, members of the community support your system and help it grow.In particular, this e-commerce system like Magento, became the leader of all the ratings for several years is due to the active work of the community, who are all over the world.
Affiliate Network
Affiliate Network is different from the members of the community so that the partners usually have to be certified by your company, they are entitled to benefit from your advice and involve your staff for working with large projects.Partners usually brings ever status and enjoy a number of privileges, in particular, information about the partners is placed on your site, you transfer projects to partners for further work and more.Often, partners can to sponsor various activities related to advertising and promotion of your platform, as well as the organizers of business meetings and events.
monitoring what the client wants
To Platform always meet modern requirements, it is necessary to monitor the e-commerce market and analysis of the growing requirements of customers.As an example, we can bring mobile commerce, which is a separate element in sales.In order to meet the requirements of your platform mobile commerce, it is necessary to analyze the mobile device (ME), the most popular among the part of the client that uses the ME to work with the Internet.Your platform should always provide for the expansion of various MU, as a certain percentage of users to connect to it through the MOU, respectively, companies that use your platform, should not lose the part of customers who prefer MU laptops and computers.
Jobs marketers
Your platform should have a range of functionality, including functionality associated with marketing support, marketers tend to analyze typical events and activities for developers to implement certain marketing functionsin its work platform.In addition, if you aim to work with companies that cover very different areas of trade, you need help marketers that tell what kind of functionality you need to modify in order to attract an audience of a particular segment, are working with your client.
speed of the platform
Performance platform - one of the key points.No one would be interested in working with the engine, which is very slow, because it is only a loss, and no more.Provide a good opportunity to optimize your platform for small, medium and large projects.
integration capabilities
It is very important that the platform was integrated with various applications and software, in particular with the creation of accountability programs.Thus, you can offer your customer the automation of many processes, significantly relieve the work of its back office.
Multi
For multilanguage necessary to resort, if you plan to implement your platform in the company, customer segment that is not only Russian but also foreign markets.
Feedback.Some errors
sure to provide members of the community, partners and customers the ability to post reviews, comments, and information on emerging issues in the system.Record all incoming information related to the operation of your platform, it will help you to refine and fix new releases and meet the requirements of e-commerce market.You should also be sure that your customer will be able to provide immediate technical support.
Security
Pay special attention to the security of your system, work through all the moments to offer a reliable system that can be trusted.
Creation and implementation of e-commerce system is a responsible job, since you provide a key tool that will be responsible for business processes, do not neglect even that seems a trifle, such work requires professionalism and giperotvetstvennosti.
