Currently, many of the largest corporations for the convenience of the sales organization and optimize the delivery of its own products to final consumers are organizing the sales network, which include several additional units, in addition to the standard "buyer-seller".In particular, retailers - are the direct representatives of the companies involved in the shipment directly from the supplier's warehouse.
If we consider the entire chain, with the help of which the movement of finished products manufactured by large holdings, there are several main participants.These include, in addition to enterprises producing goods, dealers and distributors.This ensures a high degree of convenience for customers and allows you to maximize the geography of the company's customers.There are several key differences between the two offices.The dealer, in particular, is engaged in direct selling goods directly to the consumer.Deliveries of production it carries an official distributor, who in turn buys them directly from the manufacturer.Thus, the dealer has the opportunity to communicate directly with the end buyer, carrying both wholesale and retail.Its capabilities allow it to thoroughly explore the market of consumers, identifying positive opinion on the proposed product and negative.And Distributors - a company devoted exclusively to the wholesale marketing, product shipped to dealers only.The objective of the representative with the status of a global expansion of sales geography of the manufacturer, the search for companies that can ship the finished products in bulk.
To become a distributor, you will need to sign a contract directly with the manufacturer of the goods.Normally, such an agreement contains certain conditions, the fulfillment of which allows you to get the coveted status from producer.These usually include such things as the minimum amount that must be representative of the ship on a monthly basis, as well as options for payment of goods received.Often, the manufacturer provides a grace period, but it may be minimal and not exceed 3-5 days.In addition, the company produces its own products, officially authorizes his representative to use the registered brand goods, ready promotional materials and any other benefits to ensure distribution of goods in different regions.
Thus, retailers - are official representatives of the supplier, has the ability to make shipments directly from the manufacturer and possessing certain privileges for the use of the goodwill of the company in respect of goods sold.Its main task is to expand the geography of the customer base for ships in the framework of a distribution agreement of products, searching for new dealers and points of sale.
