Currently, the World Wide Web quite a number of paid and free services to help promote goods or services.Let's talk about one of their most popular and accessible - of the context advertising.
Many advertisers who want to advertise their products on the Internet prefer contextual advertising as more profitable.
The Internet is an effective type of advertising - contextual advertising, which allows you to successfully increase the demand for various goods and services.The most well-known companies to place contextual advertising are search engines, for example, the Rambler.
Quite often when searching for the necessary products and services comes Context advertising, connecting prospective buyers with implementers.On Web sites, in sub-appropriate content in directories is traditionally placed advertising, mentioned earlier.Special program Google Adsense, recognized as the best system of earnings and publishes information in various affiliate.
For owners of Internet sites designed Google AdSense, has become virtually a provider of this type of advertising.Contextual advertising on the Internet works selectively to its suppliers rank Yahoo! Publisher Network, Yandex Direct and Begun.Service monitoring site positions there to search for a phrase, called keywords, site owner to know the position of a website.This optimizer is obliged at all times to implement such a procedure.Operation of advertising today is designed to provide an excellent reputation.The number of entries to the site and to display data located there dictates the price of advertising content variety.
Do not forget that if you use this type of advertising should get the "pitfalls", buyout can significantly reduce the effectiveness of contextual advertising.Here are some of them.
wrap their bets.
contextual advertising is in principle AUKTYON, so rates (the cost of transition of potential customers to your website) are constantly changing, it increases and decreases depending on the rates of competitors.It is clear that everyone wants to get in the first place, and often your webmaster puts a higher price per click, exceeding the current rate.The competitors are not asleep, and also increase the rate.There is a chain reaction in which an advertiser can quickly spend your budget, it does not pay off.To avoid inefficient depletion of funds, do not set their own rates higher than reflects the system.
to pay on time hosting.
God forbid during the advertising company to you for the unpaid hosting will stop access to the site.
natural that most of your potential customers will be lost or will go to the camp of the competition.
Periizbytok keywords, their vagueness.
choosing common phrases (car sales), you increase the maximum cost of a click.
should choose a more specific requests (selling cars AUDI A6).It is necessary to select those questions that are appropriate to your target group, because your ultimate goal - selling a product or service to the greatest number of customers, but not everyone who is interested in cars.
correctly selected page of the site on which the results of the context advertising.
There simply, you need to create or choose the page for each keyword or phrase, then this action will maximize the conversion of visitors into buyers.And remember one more time if you're not sure you can do provessti effective advertising campaign on the Internet, it is necessary to refer to specialists.