Today Facebook is the largest social network in the world, and at the same time this is one of the symbols of the rapid achievement of wealth at a young age, by the example of its founder Mark Zuckerberg.
meteoric rise in popularity among the population, the "miracle" of good cash flow, and therefore the monetary gain, as we see at the moment neither is always under a sustainable foundation.
For example, Facebook's net profit at the end of 2012 is 53 million. Dollars, which is 95% less than the year before last, 2011, when it amounted to 1 billion. Dollars.These data were presented in the financial statements of the company, what informs AFP (Agence France-Presse).
company's shares, respectively, also "went" down.According to the report, Facebook, its annual profit at the rate of per share was $ 0.01 compared to $ 0.46 (2011).At the same time, it is also necessary to note that the social network's revenue in 2012 increased by 37% to 5 billion. Dollars.
According to statistics, the company's profit in the fourth quarter of 2012 amounted to 64 million. Dollars, which is almost five times less than the same period of 2011 - 302 million. Dollars.
The report prepared by the company Facebook is also follows that the share of users in the social network through a mobile device, in the fourth quarter for the first time exceeded the number of users using for these purposes, personal computers, 57%.
The share of the advertising revenues in the fourth quarter of last year on the mobile segment accounted for 23%.
To keep his regulars social networks, as well as to attract new users, of course, to generate income, invented and developed new services.
behavior as people's habits are changing, but in essence changing their appearance under the influence of the Internet.The most famous victims are buying in stores, dating using online dating sites and watching TV.However, the exchange of gifts, the industry with an annual turnover of $ 300 billion, until recently, resisted change.Giving gifts each time harder.By accessing the World Wide Web, make a choice and purchase-to-face is not a problem, but we have the risk to buy things a different size, style, taste or color.
For example, Lee Linden, an entrepreneur from Silicon Valley, together with Ben Lewis was released a new mobile application Karma, warning users of the social network of the approach they marked on the calendar dates.This program automates the details of the selection and purchase of gifts and trading partners can only deliver the order to the specified address.Initially the application was created with the possibility of competition with Facebook, however Mark Zuckerberg was personally very interested by this Web service.As a result, between businessmen a deal was made, Lee Linden and his team was hired M.Tsukerbergom.
There was also a new development whose name Graph Search, it offers users to search on Facebook anything connected with their friends, in formulating their search of desire commonly spoken language can not modify it for the needs of the request.
Social Network went on his way, unlike other search services.The site indexes only your own content, but this approach has certain advantages, Mark Zuckerberg: "We show you what you are looking for, not a reference to the fact that you are looking for."
