promotion of the brand in social networks is becoming increasingly important in the modern world.However, most companies do not really rely on this kind of advertising.This is understandable, because the number of large Russian companies have decided to take their place in social services is quite limited, while foreign counterparts have long recognized their great potential and successfully use it for their own purposes.
Brand Promotion in social networks - rather new direction in Russia.That did not stop to appear experts and companies involved in this kind of work professionally.Under the social network refers to the Internet environment, enabling effectively interact with the audience.To promote the brand strategy has become clearer, we look at a few ways to implement it.
methods of promotion
Despite the fact that social networks have made a real revolution in the business, they should develop gradually and according to certain rules.Currently, there are several options for implementing the promotion of the brand in social networks.The most effective - to create and engage in the promotion of corporate community / group.Compared with traditional methods of online advertising (eg banner), which provides for the existence of certain social networks to promote the group has several distinct advantages:
- reasonable cost;
- advanced targeting (selection of the target audience);
- versatility (suitable for virtually all spheres of activity);
- high efficiency, since the involvement of the users to the resource may be unlimited;
- the interest of the target audience - users, attracted by this method of promotion, browsing a lot more pages than users came to the site through other advertising methods;
- opportunity to receive feedback from customers and, as a consequence, increase customer loyalty.
Tools for promotion:
- Development, the creation of brand representation.
- promotion via covert marketing in communities of similar topics.
- Development, dissemination of news, information about the brand.
- Distribution of audio, photo, video.
- holding flash mobs, competitions, quizzes.
- Branding popular communities and more.
Promotion in social networks Vkontakte, Facebook has become more efficient with the advent of services, allow you to create ads with extensive targeting capabilities.
Social networks almost every month complemented by new ways of promotion.Ability to create the official pages of the companies in the network Vkontakte appeared relatively recently (on Facebook such a service has been around for a long time).Official page of the company is different from the corporate community to mass mailing to subscribed users.This function is carried out by means of social service without the use of unauthorized programs.
In order to promote your company's website in social networks, there are also certain techniques.But do not forget that the most effective is the quality content.If the content for your website boring, uninteresting and have no constructive ideas, have to spend a lot of time, money and effort in the promotion of their social services.Your web-resource should contain material of interest to bloggers that they have referred to them.Topics need to choose relevant materials and sharp, thus causing their discussion forums.
Integrate the site with all sorts of social media.These include social bookmarking, networking, services, news.Place a button on the website of these resources to the visitor in a single click can put a link to interest him in the material in social services.
Encourage bloggers who link to you as incoming links are very important for the development of the site.
Remember that despite all the effort, the promotion of the brand in social networks very efficiently and quickly pays for itself.
