Today's society is at the very top of its development.Humanity has a certain knowledge and skills, which was received in the course of many centuries, as well as specific goals to be attained.In the XXI century, people have become single biological body working exclusively in their own interests.By its actions, the complex biological "monster" creates a bunch of additional systems: social, technological, geopolitical, information and so on. N. However, without the difficulties in this world in any way.Sharp led the evolution of mankind and of each individual to believe in its omnipotence.We consider ourselves to be enlightened in all matters, forgetting that knowledge are just in the process of continuous improvement.Thus, humanity does not want to go any further.In the struggle with such "reluctance" people have invented a very useful intangible thing - the incentive.
incentives and encouraging - is that ...?
Concepts such as incentive and encouragement, are contiguous in nature.They have a lot of definitions and interpretations, but that the main problem of incentives do not change.This intangible items was established in order to motivate a person in the way of further progress.It has long been proven that people work better when they is there interest in this work.Here it should be understood that the stimulus itself is immaterial, but the form in which it is expressed, can be arbitrary.For example, the production of something will happen much faster if the employees will know what to expect for the rate of premium.Then there is the incentive as an additional context, expressed in the form of additional earnings.
So we understood the concept.Based on the facts obtained, we can say that the incentives - is a process of direct influence on the person, a kind of pushing it for something.But the term can be applied not only to explain the effects exclusively human.The process can take to stimulate the economy, politics, medicine and other industries.At the same effect on a person will not always be the case.
Sales promotion
Consider one very good example which proves the fact that with the help of incentives can influence not only on the person.Take economic sectors, namely the scope of sales.
Any production is based on the ultimate goal - the sale of the goods.It so happens that this process is difficult to rotate, so resort to radical methods.Sales promotion - a special series of marketing activities, the purpose is to sell the goods.They are used at all stages of preparation, creation and sale of goods to speed up the whole process.In other words, sales promotion - it does not influence on the person, and on the process.
Types sales promotion
marketing science is so developed in our time that many of the systems it has created, have a number of their own species.From a science, a large number of required disciplines.Thus, you can select specific types of sales promotion, such as:
- Discounts.
- Provide samples of new products free of charge.
- Promotions and sweepstakes.
- Transactions with companies that sell.
- gifts and other incentives.
Such an extensive list of types of sales promotion makes it completely independent branch, which is not included in the general classification of intangible and tangible incentives.
As more incentives affect a person?
All of them can be divided into two main groups: tangible and intangible.At the same time, we take as a basis only those that directly affect man and his consciousness.Earlier, it was stated that stimulation - a process that aims to end the idea in the mind of man.It will allow him to move on and conquer new horizons of development.
But the idea never arise by themselves.They need to create a means of motivation.It is not hard to guess that the financial incentives - is the product of the use of material incentives to create ideas, motivation in the human mind.In addition, this term has a longer topic definition.The essence of the process is based on the human desire to get as much profit and high pay of their labor.Needless stimulation is performed by using the methods and forms of tangible form.Everything lies in the financial - above all - human interest.Based on the foregoing, it can be concluded that the material stimulation - is influenced by the action of a person on his natural interest in personal profit in using the methods and material forms.
It should be noted the fact that the above process is a complex system.However, there is such a thing as economic incentives.It is broader and involves entirely different resources in the process of influence on people.
What a includes economic incentives?
Before we talk about the economic incentives and its components, it should be understood that the incentives can be used by virtually anyone.In this case, the target of such use is not important.The main thing is that the end result justified their expectations.As mentioned earlier, the material incentives is not a key set of forms and methods of influence.The point is that financial incentives - is the constituent elements of the economic system, so they will be included in the array of methods and forms of influence, which is called economic incentives.This kind of exposure is an entirely different level.Economic methods allow to predict and program the behavior of buyers and manufacturers so that their actions were carried out in the desired manner.This effect is achieved through the use of financial incentives, or boosters, as they are called.
Economic incentives possible, and it is often used, but at the level of government.It can also be used by huge corporations whose budget can withstand all sorts of manipulations, losses and drastic changes.
respect to the States, they shall use the method of economic incentives for labor organization in the country.This is due to a simple formula: the higher the employment rate, the higher the welfare of the population and, consequently, in the state will be the demand for manufactured goods.
What used to stimulate labor, and how it affects the production?
Many years ago, people noticed that the production is moving only in the event that the workers are interested in the positive results of their work.This observation was not in vain.And with the advent of the new millennium, almost all the companies have begun to stimulate labor.This process involves a lot of aspects.All of them help to affect the employees or workers so that they carry out their functions as productively as possible.
Wealth
This process can be used with the help of intangible and tangible incentives, although most of the latter are applicable.Motivation of work - an important marketing tool of internal type.The success of its implementation will depend on the future of the company or enterprise.There is a small list of tools that help generate incentives for employees, namely:
- Money.
- Personal development.
- Career.
- Convenient schedule.
- good-natured attitude of the authorities.
Intangible kinds incentive
The core, which regulates the use of all non-material incentives, is social stimulation.This concept is the most complex and dynamic.In the course of its study, scientists have not reached a consensus according to the immaterial nature of the process.The fact is that social incentives aimed at human relations.The essence of the theory is that it "works" based on deep trust.All previous types of incentives directed their effect on each individual.In this sense, the promotion of social benefits in many ways, as it is based on the psychological relationship between human beings.
Total
Thus, the article examined various forms of incentives, as well as tangible and intangible benefits that are used at the same time.Using incentives and incentives can influence a person, thereby causing his motivation, which helps to move on and conquer new horizons.
