For those companies that are suited to their clients individually, the usual brief template, which for some reason called "the Bid Submission Form," will not be enough.Of course, there are companies that have adopted do everything according to specific standards.The emphasis is on the speed of development, and send proposals, thereby supposed to make contact with a large number of customers.These methods are, as a rule, in cases of need to quickly fill the customer base, in the provision of short-term services or the sale of single (piece) goods.This, of course, guarantee a certain profit.
However, there are other companies.Typically, they operate on the market long period.And not just there, but quality work.In this case, such organizations present separate departments.One of these departments directly linked to customers and called the department of advertising services.This is where the full form is made of the offer.Typically, it involves a long period of time (year, sometimes six months, but not less) cooperation.
structure of the offer consists of several sections.Thus in some cases, they can be supplemented or combined, or (if necessary) are reduced.However, in any case, the presence of all the required elements.
Preparation quotation begins with a study of client needs.For managers need all the information about the activities of a potential customer, its market interests, especially the organization and so on.
form of the offer starts with the main sheet.It provides basic introductory information and indicates the author of the proposal date and, of course, for whom it.
To offer more than five pages, you need to make a table of contents.In some cases, you can do without it.However, in the comprehensive proposal, which will present many items, a table of contents is necessary.Thus, the client will be easier to navigate.
Quotation Form shall include the overall strategy and provided (eg, advertising) services.There should be a lot of information - a maximum of two or three short paragraphs.The strategy may include both complete (given budget) and incomplete (partial) progress.Here you can (a few words) mentioning the alleged tools (more about them better to tell apart) to be used in the work.
Description (the more fully it will be better) tools requires clarification of certain species (this applies only to those that will be used), the results of their application.In the case of advertising services, you can specify the cost.
is mandatory in the form of the offer should contain information about the alleged benefit of the client.He should know, for what pays the money.
financial part must include the total expenditure table, systematic information on the cost of each tool used (for advertising services), as well as the expenditure table for certain periods and the whole period of service as a whole.
In compiling large proposals need to summarize all the information.The main thesis once again spells out proposed actions, their cost and, of course, the result.
course, the proposal would be incomplete without an amendment to the experience of the company offering the service, its achievements and successes.In addition, very useful to name a few reputable customers from the customer base of the organization.
very important to correctly specify the contacts responsible for drawing up the proposal faces.
In the end, you can use some (documents) applications which may contain design tables or graphics.
