"emblem", "logo", "sign", "symbol" - many have heard these words and actively use in their speech.But while few know their correct value, and when it is appropriate to use those words.What is the logo and the sign?Why sign called image-logo?How to understand the customer and do exactly what you need?In this article we analyze the word "logo" and its correct use.Also, we consider the definition of the above terms.
What does the word "logo"?
Translated from the Greek word meaning "convex decoration, insert".Great Soviet Encyclopedia gives the following answer to the question "what is the emblem": a schematic representation of abstract concepts or ideas by means of graphical tools.Sometimes it can act as an allegory.For example, the image of a dove - the emblem of the pacifist movement.In other words, the image is symbolic.According to the dictionary of modern economic answer to the question "what is the emblem" - is an indirect indication of the content of the concept, rather than a direct image.
These definitions can be applied to the concept of "graphic sign."However, the term in everyday life mixed with the concepts of "brand name", "trademark" and in some cases even with the term "trademark".Sometimes the graphic designer uses different variations of this particular term, but that this is understood, one can already see the results of work that does not always satisfy the customer.It turns out that the client and the artist speak different languages.Therefore, we are clear and give definitions and other terms used in the medium of graphic designers.
What is a logo?
This is the original image, style, conveying the full or abbreviated name of the company, products or services that are the core business of the firm.Designed to attract the attention of potential customers or clients.On this basis, we can conclude that the logo represents a certain combination of letters indivisible.This can be a product name or company, written by a certain font, calligraphic lettering, monogram or monogram.Therefore, you can not call a logo or trademark sign.However, many designers have for a such a sin and carry it to the masses.Therefore, we consider the notion of "sign."
definition of "mark»
This broad term often means a material object, which has a certain value, acts as an indication, presentation or designation of another object (actions, events, and so on).In other words, the sign - a way to broadcast specific information.For example, road signs are a kind of sign for the driver, carrying information about the behavior on the road.For the graphic designer is a concept too harsh and arbitrary.Because this term can mean anything.Also worth noting is that the iconic image of note not only the service, product or company, but also geographic features, events, specific person, character, and much more.Therefore, the use of such a broad term complicates communication and understanding between the designer and the end user or customer.
Conclusion
turns out that we have two concepts that represent two distinct entities: "logo" and "emblem".If the first and can cause confusion in a person not associated with the environment design, but its value is easy to explain and convey the essence.And what is the emblem, in principle, accessible and understandable to everyone.Therefore easily be perceived by the client.
