Since the beginning of 90s.Twentieth century, the concept of a branch of the world economy such as tourism, provides for its sustainable development.And today it is one of the most urgent for scientists and practitioners in the field of tourism.The paradigm of sustainable development, as a characteristic of the sector of the world economy, suggests a transition from consumer models meet the increasing demand of tourists to the balanced development of tourism that takes into account the interests and tourists and future generations, as well as the possibility of ecosystems, particularly the socio-economic and cultural development of local communities.By virtue of its long-term orientation and integrated this concept be quite complex in implementation.World Tourism Organization (WTO) proposed to use such a plan industry characteristics of the world economy - tourism, which would include a set of key indicators of its sustainable development, including economic, environmental, social and planning unit.Since these systems are the subject of study and practical application of a growing number of individual tourist destinations, entire countries and regions.
When Canada was among the first countries published their own national system for the analysis of this sector of the world economy and tourism indicators, the event was hailed with enthusiasm tourism community in Canada and in other countries.The introduction of such a system of tourism indicators will comprehensively assess the impact of tourism on the social and cultural life of the country.Using the national tourism indicators in Canada allows us to solve three major challenges:
1) assessment of the current status of tourism as a sector of the world economy in Canada;
2) analysis of the major trends in the tourism industry in Canada;
3) Support the development of a strategy for sustainable development of the industry and strategic decision-making.
Another example of successful implementation at national level of balanced tourism indicators is Tasmania.The introduction of a ten-year strategic plan for the development of tourism as a sector of the world economy on the basis of this system allowed for a short period of time each year to increase tourism by 25% the number of tourists by 44% and revenue from tourism by 66%.
As international experience shows, the development of tourism - a complex long-term task that requires the involvement of various agents of change at all levels of management of the tourist industry: from tourism enterprises to the international tourist associations.Using the balanced scorecard allows you to focus the efforts of all stakeholders in the achievement of the strategic objectives of satisfying the interests of tourists, local communities, tourism industry and the state.Accession to the WTO opens up additional opportunities for improving its own management and development of the tourism industry statistics, which should be based on the best international practices in the field of development of systems of balanced tourism indicators.
raelizatsii special place in this strategy belongs to a relatively new trend in the development of industry - agrotourism.The concept of "agritourism" is quite young and is associated with relaxation in the countryside, with the knowledge of the local way of life, a prerequisite of which is respect for nature.So, it can be isolated as a subspecies of eco-tourism as the basis for the organization of the principles of sustainable development.Currently, the main resource of agrotourism are farmhouses with their surrounding territories.It should be noted that for the category of employed in agriculture, this type of income is an alternative.
It should be noted, and such important aspects as pricing.At present, the involvement of small travel agencies in creating agritourism product, indicates that the creation of the tourism product and, consequently, the establishment of its prices of owner-occupied estates.And, as practice shows, the price does not always correspond to the level of services offered, which in turn is one of the limiting factors of development.It is necessary to actively attract tourism companies to form agrotur services.
First, the travel agency has sufficient information and technology realization of tourist products in this market segment - that means of advertising, and researched market services.On the other hand, the expansion of the package of services will increase the duration of the tour.This in turn will have a positive effect on profit of the owners of estates.A diversification of the tourist product, will increase the demand and the expansion of its high-quality components, by attracting different categories of consumers.
