Crisis management - is one of the most common terms in the business environment in Russia.Let's understand what this activity, how it differs from conventional management.
Let's start with definitions: crisis management - a set of specific knowledge and practical experience in the analysis, which aims to streamline the management systems necessary to identify possible hidden resources, as well as specific development potential.The strategy of crisis management are directly linked to decision-making under conditions of limited resources, a large degree of risk and uncertainty.
In one case, it means the management of the firm during the economic crisis, and in other crisis management - is the management of the company during its bankruptcy.This concept is often associated with the activities of estate manager in legal proceedings at a certain stage of bankruptcy.
crisis management system - a system in which the said type of control is treated as a single set of measures from the pre-crisis situation to a detection method to overcome it and remove.
Crisis Management - a management system under which a systematic and comprehensive approach aimed at the detection and elimination of cases of adverse events with the use of the full potential of modern management.And this includes the development and implementation of effective enterprise special program, which has a strategic character, which allows to eliminate some temporary difficulties, to strengthen, and to start at least maintain its market position, relying on its own resources.
crisis management system is based on the following principles:
1. Initial diagnosis and identification of crisis situations in the financial performance of a particular company.Given that any appearance of crisis situations at the plant bears a fatal threat to the organization and due to the unnecessary loss of capital, the possibility of a crisis must necessarily be diagnosed in the early stages for the timely neutralization of such situations.
2. The next principle is indispensable urgency to respond to such crisis situations, since such events tend to causing related problems.Therefore, the sooner will identify such situations, the sooner it will be possible to rebuild the balance sheet.
3. Another principle - full implementation of all the available internal capacity of the company to overcome the existing crisis.In addressing the threat of bankruptcy, the company should expect only on its internal financial opportunities.
So, let's sum up.Today, any company as it may be effectively functioned, in need of such management activities, such as crisis management.This concept involves not only the management of the organization in times of crisis with the use of bankruptcy procedures and pre-crisis management, intended for development of measures to prevent crises, and even post-crisis management, aimed at eliminating the negative effects of the crisis and maximizing its positive results.
