Market price

price (according to the legislation of the Russian Federation on taxes) - the price of goods, which has developed in the free interaction of supply and demand in the market of similar or identical goods in an economically comparable conditions.

market price determined in accordance with the Tax Code of the Russian Federation.At its formation accounted premium or discount resulting from the loss of commercial properties or other consumer characteristics, seasonal fluctuations in demand, marketing policy, the expiration date, the implementation of the experimental samples or models of goods, etc.

When determining prices in the market taking into account the transaction between persons who are not interdependent.In determining the price affects information about detainees before the transaction with identical goods (taking into account the amount of delivered goods, delivery terms, payment terms, and other factors that may influence the increase or decrease in prices.

Options market price:

  • landmarks (givinginformation on the group of products);
  • distribution (balance income participants economy);
  • stimulating (promotes the development of more sustainable modes of production and sale of goods).

The market price is established in three periods:

  1. in a momentary balance whenthe price depends solely on demand;
  2. in the short-term equilibrium conditions, when demand can be changed arbitrarily in any direction;
  3. in a long-run equilibrium when supply adjusts to demand, as a result of what constitutes equilibrium market price.

If the market develops a situation where supply is less than demand for goods, the deficit comes at him.Otherwise, there is an excess on the market of goods (result of overproduction).A balanced (equilibrium) price allows you to adjust the amount of goods in the market and achieve the ultimate profitability of economic activity.

market price is analyzed by comparing transactions between related and unrelated persons.This comparison can be carried out only on comparable transactions (committed in the same financial and commercial terms).

market price may arise only in the market of perfect competition.It is impossible in conditions of monopoly of individual sellers, price discrimination.

The formation of such a price is influenced by many factors (external and internal to the manufacturer of the goods).

In a market price formed primarily under the influence of the current supply and demand for goods.Demand - a financial capacity supported by the desire of the consumer to purchase goods.The greater the number of products hits the market, the lower the price is set on them.

proposal - is the amount of goods that are ready to offer the buyer the sellers under certain conditions.If there is a decline in demand due to the increase of prices of goods, the proposal, on the contrary, increased, demonstrating the inconsistency of interest in the price of commodities buyers and sellers.For example, the market price of the bonds (as opposed to nominal) is established only under the influence of supply.

special feature of the free market is that at a certain level of product offerings he strives for balance.Upon reaching correspondence between supply and demand spontaneously emerging market (fair) price.But the balance is not static, it changes under the influence of various factors.

on the level of market prices affects the elasticity - an indicator of changes in demand for products, which occurs when changing prices.An equally important factor is the competition, forcing manufacturers to change prices for products offered by them.Lead to changes in prices and consumer behavior is capable (reaction of customers of different segments in the current market prices).In addition the title, you need to take into account such a significant factor as the state regulation of prices.