Just two characters and the two met at the beginning of the Moscow presentation of Mercedes-Benz in the late spring: the new sedan S-Class, which redefines the idea of class, and the prime minister in the model number of Mercedes-Benz - expressive and assertive compact SUV GLA-class.
meeting of the two new products from the Mercedes-Benz took place in a modern loft space of the museum complex of the XXI century "Moscow City Museum" on Zubovsky Boulevard.Organizers created the urban atmosphere of the evening, the proper concept of two city cars Mercedes-Benz «The style and expression."This atmosphere has asked the presentation of both cars, which in an informal manner held General Director of "Mercedes-Benz RUS" Yang Made and director of sales of passenger cars Maria Morozova.The visual emphasis on graffiti by the famous master of the genre, to paint stripes combined with musical sketches in the style ambience, which marked the band «Therr Maitz» and singer Tina Kuznetsova, finalist of the competition "The Voice."Additional urban accent made performance skaters and dance show directed by renowned choreographer Andrew King.It was attended by the winners of the art contest «Mercedes-Benz Sensations», which was held in a mobile application Instagram in the social network Facebook.Contestants had to express their emotions through dance, and the winners were selected among ranked in top 10 by the additional vote in a special supplement in the official group of «Mercedes-Benz in Russia" on Facebook.The winner of the main prize received Anna Abramova GLA-Class car for a test drive for six months.Among the guests at the event were prominent representatives of the secular life of the capital directed by Pavel Khudyakov, singer Dima Bilan, the pop diva Sati Casanova, chief editors of leading automotive publications and, of course, many fans of cars Mercedes-Benz.
partners of the event were the leading Russian online retailer Lamoda.ru company and the global sportswear brand Adidas, who have provided stylish clothes for the dancers.In the area of the C-Class Hotel lamps from partner stores and designer furniture Tashoti.The alcoholic beverage partner of the event was the company Simple and premium Tequila Patron - the most popular beverage in Hollywood, a permanent sponsor of the Oscars and the Grammys, tequila №1 in the world by sales.
first cars of new C and GLA-Class have already found their owners in the salons of Russian dealers of the brand.Sales debutants C-Class was the model C 180 and C 250, GLA-Class appeared in Russian versions GLA 200 GLA 250 4MATIC.During the current year model palette of new products Mercedes-Benz in Russia will be significantly expanded.
