It is difficult to overestimate the role of economic analysis in the organization and management of a modern enterprise or firm.The most complete version of its advocates comprehensive economic analysis allows to make the best decisions in these matters, to ensure their maximum effectiveness.In the course of any economic studies analyzed for the primary information:
- comparing business performance with previous periods, planning and forward-looking indicators, and other enterprises;
- establish the most important factors of influence on the economic situation of the enterprise;
- identify shortcomings and mistakes in decision-making on management of a company.
The content, objectives and principles, which involves a complex economic analysis of the following:
- content is the knowledge and the possession of reliable economic information, which gives an idea of the subject of analysis.This allows for making the right decisions on the management of the business, to adequately assess its business plan, find the weaknesses and farm reserves to overcome the negative phenomena.
- tasks that solve complex economic analysis can be reduced to the solution of the following problems:
a) examination of all the factors affecting economic activity and determining the positive and negative results of these activities;
b) an objective assessment of the business of the enterprise;
c) scientific substantiation and scientific expertise of business plans of the enterprise;
g) search and identification of internal reserves of the company or firm.
As a rule, the main sources that are used in complex analysis are operational data, statistical and accounting.
All the results of business activities, the financial performance of the enterprise contained in the financial statements.It is focused and performance characteristics of these results.
most informative balance sheet, as well as such a document as the profit and loss account.To perform CEA also requires data of statistical reporting.For KEA one reporting insufficient mandatory planning and performance standards of the enterprise, it is also used legislation, technical documentation, economic documents of the organization, information in the media, the information in the databases of the State Statistics Committee.
There is an empirical procedure by which, a comprehensive economic analysis of the enterprise, comprising the steps of:
1etap: preliminary characterization of business activity in the system of general indicators.The preliminary conclusion of this stage is based on a relatively limited number of key indicators.
Stage 2 - detailed analysis that includes an analysis of the technological level of the firm's solvency, the study of social, external, natural environment, labor, state sales, profitability, overall financial condition.
Stage 3 - contains a comprehensive assessment of the efficiency of business operations and performance
name itself - a complex economic analysis - involves the use of the framework in its most varied set of ways and areas of analytical work.You can call some of them.
System approach comes from the fact that the business activities of the company or companies considered in terms of its structural and functional organization of the interconnectedness of all its departments and rationalize the sequence of their economic activities.
objectives and sources of such areas as a comprehensive economic analysis of financial activity is the study of the financial performance of the enterprise, and the necessary implementation of adequate levels of control over it, a study allowance for profit.
The structure consists of a comprehensive study and analysis of other areas.It is such as analysis of the basic foundations of their movement and structure, efficiency, and security analysis of the resources they have, the analysis of labor resources and many other aspects.