An analysis of supply and demand marmalade production in Russia

Russian market marmalade-Pastila marshmallow products and is now at a fairly high level of development in comparison with the European market.Domestic consumer appreciates classic tin marmalade, sprinkled with sugar.This technological trick was invented specifically to marmalade, having the ability to allocate the juice, do not stick together.In domestic marmalade great past, but also, more and more often in the development of domestic technology is a reflection of the new principles of production and development, as well as the influence of Western trends.Manufacturers are in constant search of new flavors, shapes, and even the kinds of products, and even if the development is not yet in a quantitative format, this fact still means that marmalade segment of the domestic market is actively developing.

marmalade Today the market has a very clear division in the Northwest section and the central part of Russia.With 100% confidence we can say that the leading position in the North-West region covers St. Petersburg.As for the Central region, the situation is somewhat different.A large number of manufacturers present in the market and occupy leading positions in areas completely unknown to the federal level.The most popular to date and known on the federal level are: "Glazov Food Factory", "Neva", "Russian pastry", "Roshen", "Aleli" and "Udarnitsa".As for the rest of the players, it should be remembered that the marmalade market is highly segmented, and almost every region has its representatives, who are little known at the federal level.

demand analysis confirms that imported gummies currently stands at more than 50% of all purchases marmalade production, leading the firms such as TM "frou-frou", LLC "Miss Bonbon», Park Lahe and «Wrigley".The largest number of products is delivered to Moscow, the Moscow Region and St. Petersburg, and the northern capital of this year, came in second place for the consumption of fruit jelly.On the market every day there are more and more companies that attract customers for its vibrant and diverse products.Thus there was an unknown Russian consumers before 2005, Juicy Fruit, conquered the domestic market for its bright and delicious products.

Today gummies share of domestic production is only 6% of the total market marmalade-Pastila products and indisputable and undisputed leader in the production of a factory "Udarnitsa" having quite a strong position in the Russian market.Dynamics of imports over the last few years, significantly higher than the dynamics of export and import because marmalade successfully conquer the Russian market, without experiencing much resistance.Demand analysis of production confirms that if this trend will continue in the near future, domestic producers can remain aloof and take the main segment of the market import companies.

Given the fact that the Russian market marmalade-Pastila production is underdeveloped and fairly conservative, in the segment of gummies large share belongs to foreign companies.We can not say that Russian producers did not attempt to modernize and seek new forms of production of sweets, they just do it so slowly, as if absolutely confident in your own steadfastness.Undoubtedly, niche classic marmalade firmly occupied by domestic manufacturers, this confirms the analysis of the demand of production, but this fact does not mean that they can not move from his seat.However, today, even the most active consumers of products marmalade wish to obtain not only marmalade or marshmallows, and want to see innovative products that combine several sweets simultaneously.They are not even afraid of the fact that the price of zephyr, jelly products of this quality can be orders of magnitude higher than in conventional marmalade.

In Soviet times, each manufacturer knew that releasing even a faceless product, the company will lose its leadership in this segment.Today, supply and demand analysis suggests otherwise.Market relations are impossible without competition, and competition and now competition in the market is quite tough marmalade.In particular, over the last 3-4 years, there are many manufacturers that have a significant impact on the domestic market, producing low-grade products at a lower price.In general, in every Russian region has its own marmalade recognized leader who withstood tough competition and thus gave its consumer products are of the highest quality.

Marmalade applies to sweets, which are relatively easy to manufacture, but any, even the smallest violation of manufacturing technology can be detrimental effect on the final product.Furthermore, failure of storage conditions can lead to loss of flavor and presentation.Admission to the market marmalade production is fairly inexpensive, evidenced by the analysis of the demand of products and marmalade production is small compared with chocolate or fizzy drinks.Also important in this case and the fact that marmalade range is not as wide as the range of biscuits or chocolate.Confidence in all market feel major companies had time to take a segment of the market and win the trust of consumers quality of their products and pricing.

More recently about "Avesta" knew almost none of Russian consumers, and now today she rushes to the Russian market due to high quality products."Avesta" appeared on the Ukrainian market in 2001 and today occupies among similar companies do not last.The rapid growth of production allowed her a few years to win the United States, Central Asia, the Baltic States and the European Union, as well as to take the first position in the marmalade-Pastila market in Russia.Current trends in the enterprise and vision of the nearest prospects of conquering market allow the company to enter the European level, having the most favorable conditions.

marmalade Prospects of development of the market - is primarily a movement towards natural products.Analysis of the demand for products is quite confirmed.Price is considered to be an important aspect in the development of marmalade business, and prices of raw materials played an important role.Unfortunately, the natural raw material is much more expensive, and this fact can not not affect the price of the popular delicacies.It is obvious that the future - for the prepackaged jelly, and that Russian producers often lose out to foreign companies, but developments in this direction are carried out.If Russian producers just will not take place on the marmalade market, then it will make Western companies, and as a result would lose the domestic consumer, who will have to pay more for foreign brands.