Contextual advertising in social networks

use of social networks is today one of the most promising methods used for the promotion and advancement of sites and brands on the Internet.Contextual advertising, banner advertising and other attributes of moves from search engines is gradually moving into social networks.And there is an explanation.After all, there is going to public interests, it creates its own group, communicate, share information, and young people just living in networks with almost morning till night.Moved here and many members of the network companies - because here they expanse to talk about their products and engage in some form of potential customers in your business and expand, so its network.

Contextual advertising has a greater weight, compared with advertising by using banners.There are many different methods - advertising penetrates the video content, mobile phones, photos and so on.Companies are launching online games with their symbols or entertainment with hidden advertising, which involved network users.Such advertising is not annoying, and his obsession with interest.That is, there is mutual benefit - we give you entertainment while you are taking it for our information.

Compared with advertising banners using contextual advertising is an effective method for the rapid advancement of the resource, because it gives exactly the target visitors.That is, to see the text of the ad unit and clicking on it, a person moves to a resource, and the site gets a visitor target, because he came here precisely because he was interested in the topic.Such form Visitors subsequently target audience online project and thus promote it in the network.

possible to conclude an agreement on contextual advertising with the company, if seized of the matter itself is not possible.There are many companies and offers them different.With good traffic to the site can install the script content to your life and make money on it by placing advertisers ads close in the subject site.With the right approach contextual advertising can not be a poor source of revenue for the visited resource.

Contextual advertising, which is placed on the social networks is a fundamental difference from search advertising.Here it is possible to choose the advertisers, to what audience appeal, that it has to offer, on the basis of her gender, age, interests and preferences.Knowledge of these aspects is important to create a successful advertising moves to give the user exactly what he needs and interesting.Information taken in this context is probably as advice, recommendation or reference.

can run targeted advertising, for example, women from 24 to 37y.o., housewives prefer to use high-quality dishes, or is interested in philately and lived in the Far North.This advertising campaign will surely be a success among potential users, because it is oriented by their interests and needs, and not be left without response.

The more interesting for advertisers contextual advertising?

The network is two-way communication.That is, the conversation with the audience.You can run surveys and testing, asking users what they like, what suits them and what is not acceptable, and draw the appropriate conclusions in the way of progress.Promote your site in social networks is convenient and advantageous if the themes of his interest to users, meet some of their needs and makes you want to go for another resource to find additional information.For this must be constantly updated quality and useful content to the user, and the result will not take long.