Almost all Internet users periodically meet at various sites and services advertisements containing word: google contextual advertising, in different combinations.
experienced bloggers and web masters are well aware of these terms, and the benefits that brings contextual advertising.
uniqueness of contextual advertising is that it is the only form of advertising that is equally well regarded as advertisers and web masters and ordinary Internet users.
Google contextual advertising - which benefits from it:
essence of contextual advertising is reflected in the title.Context - is the essence or meaning.On the principle of recognition of the essence or meaning of the search query made by the user in the browser, google robot determines the interest of the user.
interest is not determined by the robot for statistics.Based on the analysis and evaluation of the request, the robot selects the most appropriate Internet resources (the number of advertised) that are of interest to the user.
As a result, the robot will add them to the selected Internet resources, in addition to the main search results on request, but a number and label color.
Google contextual advertising, which is present on many sites, works on the same principle.The difference is that the robot analyzes the content of the site and places it on advertising that complements the site, within the meaning of.
Such advertising is convenient to the user, ashe can go directly to another resource on the advertising link, bypassing the need for a search engine and a new query.
facilities that users receive from contextual advertising, someone pays.
Earnings on google adsense advertising is based on the payment system between the web master and the advertiser google which performs the function of a mediator.
advertisers to place their ads in a short AdWords service for a fee.Web Master offers service google adsense your website or other resource for advertising.
When a user makes a transition on the advertising link google adsense, the latter takes a certain amount of money from the advertiser and will credit it to the web master, through the service google adsense.
If the user has not made the transition for advertising link, the advertiser loses nothing, he pays only the perfect AdWords user action.Accordingly, in order to pay the web master he was palpable, his life must be well visited by the user.
All processes run automatically.An advertiser can track daily statistics of its advertising campaign for AdWords.Web master can track daily statistics to the service google adsense.
To advertise google, web master must register when google adsense and invite him to your Web resource to host the content.
The registration process is fairly simple, but with instructions for use should be read in advance.Web master must confirm their right google adsense on the proposed service life.For this purpose, the web master will be offered detailed instructions.After registration, the resource must pass its approval.
When the playground web master accepted for advertising, web master gets access to the promotional materials.Tools google adsense web master provides a large selection of advertising.You can select the type of ad unit, a wide range, from horizontal to various advertising banners in size.Also, the possibility of color selection of ad units for the site design.There are many additional settings that allow you to optimize the web master contextual advertising as efficiently as possible for the resource.
One reason for the popularity of the service is that google contextual advertising service allows you to use google adsense web masters with little new and poorly promoted site.It is enough to get a few visitors a day to the site could pass moderation.
comparison, to become a member of the same service by Yandex, it is necessary to have a site with the attendance of at least 300 visitors a day.
