small soap factory, founded hereditary French perfumer Henri Brocard and located in Warm Lane, at the beginning of its operations produced slightly more than fifty pieces of soap a day.A distinctive feature of this enterprise was that the products manufactured here, designed for various segments of the population.And over time, it became the emphasis was placed on consumer goods.
emergence of Empire Brocard
And the first sign was successful soap "National" ", and then the cologne" Flower, "which became a truly national.Products consumer goods company to bring considerable revenue.And by the end of the life of the founder on the site of a small private economy has grown "Empire Brocard" with an annual income of about three million rubles.By the 14th year the company "Brocard and K" was about ten gold medals of the best international exhibitions, emblems, Grand Prix of the perfume Paris Exhibition in 1899 and other awards.
But after the revolution, called the factory, producing perfume?At the beginning of the Soviet state, it was called a soap factory № 5. Then, under the direction of an energetic "red directors", it has grown to perfume and soap factory, which has received the name - "New Dawn".
Enterprises labeled all products labeled with the acronym "Trust Zhirkost" - TEZHE mentioned in the song of Vladimir Vysotsky.
"Red Moscow"
And already in 1925 this is a great company was awarded its first award for an amazing and unique perfume "Red Moscow", presented at the Exhibition of Economic Achievements.Remember how after the revolution called factory producing perfume?"New Dawn".Products of this company was originally so democratic that it did not affect changes in the social system.She was a popular and meet all the aspirations of women.Many of the classic flavors Brocard changed the name, but not the essence.
So, perfume factory "New Dawn" for many years to become a world-renowned person of this company.Although the Soviet "empire of spirits" produced several award-winning brands of other flavors, such as "The Queen of Spades" (issued on the 150th anniversary of Alexander Pushkin), "The Red Poppy", "Stone Flower" aroma "Red Moscow" and wasthis day memorable and desirable.And announced today that the spirits are your loved ones, do not be ashamed, and even juicy.And not because fashion is changeable, so that the flavor is really beautiful.It has already become a classic, along with well-known French brand.But here again, a new historical picture - the Soviet Union collapsed.A new revolution.
New Star
And again becoming urgent discussion on the topic, "How the revolution called the factory, which produces spirits?".As a kind of back to basics - Nouvelle Etoile, which translated into Russian language is no less gently and tenderly - "New Star".
absolute and unconditional championship of France is in the creation of fragrances.Here and in the years of Soviet power is the most famous domestic perfume factory work closely with renowned French perfumer, and in 2004 it was officially registered on the basis of a new Russian-French joint venture.
Perfume "Red Moscow" - a legend that has become, along with ballet, a kind of symbol of the Soviet Union.His eagerly bought up by foreigners as the quality in line with the famous French brand.
We wish to name Nouvelle Etoile has not changed for a long time, and never a shadow of doubt arose, motivating question of how the revolution was called the factory, producing perfume?
