modern world of marketing gives us a huge number of ways to tell people about your product or service.Different social classes and types of people prefer the individual approach.For this reason, advertising has undergone a division into types.The variety of types of advertising sufficient to satisfy the needs of every client and customer.
classification of types of advertising can be based on various factors and conditions.It can be divided into social and commercial, media and personal, direct and indirect.All forms of advertising are aimed at the most high quality to convey information to a potential customer.
Territorial classification
Classification of advertising on a territorial basis is suitable in a wide coverage.It is no secret that every nation has its own inherent mentality and culture.Depending on this, there are certain rules and regulations that must be followed when creating advertisements on various regional district.So, for example, it is equally impossible to advertise lingerie in the United States and Saudi Arabia.
Classification advertisement on the project
object of advertising is its target audience, iethe recipient, to whom the message is addressed.Depending on the share of consumer and business advertising.These two species are very different in their psychological approach and concept.It is important to know the purposes for which the product is purchased.If the goal is self-consumption, the impact is carried out on the emotional component of human nature.But if we talk about business video advertising, there decisions are made carefully and prudently.In such a case, you should focus on the rationale and appropriateness of the purchase transaction.
method of transmitting advertising messages
Classification of advertising on means of transmission does not require any explanation.It is enough to look around, and you can see almost all kinds of advertising: billboards, TV, press, billboards, radio and the Internet.In addition, it is worth noting, and species such as store displays, promotions and hidden advertising.The most effective advocates the option of using multiple communication channels.Also, it is worth considering the fact that you must constantly update the type of message, otherwise it will become commonplace and familiar, and in this case it will stop paying attention.
classification intended
Besides commercial advertising can also highlight the social and image.Such forms of advertising have individual appointment.The purpose of social advertising is already not making a profit, and gain the confidence and the location of the audience.Image advertising creates a certain image in the eyes of those who look.
In the context of marketing and resource classification of advertising helps to assess the need for one or another of its kind, eliminates the use of overlapping methods and increases the overall efficiency of advertising campaigns.
