Advertising PR occurred in the twentieth century in the West.By mid-century, John Schneider, public relations agent, has published a novel called "The Golden pipe."In his work, he gave a rather detailed description of psychological methods of influence on people who have been used during the presidential campaign of 1960.The political parties at the time were the first specialists in public relations.
then presidential candidates have become a kind of "commodity", but as the market appeared voters.As a result of the confrontation of the two candidates has resulted in the rivalry between the two advertising firms.The winner is not the strongest, but the one whose PR office worked most effectively.This used a variety of methods of psychological influence on voters.
Political PR was sent to a specific voter methods of influence affected the interests of the average citizen with an average level of intelligence.Of course, the voters not interested in listening to long speeches about global world problems.They are more interested in their own immediate difficulties.
political PR - this is quite a complex multilevel process.It includes several activities:
- Organization and carrying out effective campaigns.
- strategy development.
- Sociological Research.
- branding support candidates.
- Legal support of the campaign.
- developing creative plan.
- external monitor.
- working with organizations (social, political and other).
- Engaging regional and federal media.
- Opposition services competing candidates and parties.
- preparation and production of various billboards.At this stage, there are different methods of outdoor advertising: leaflets, billboards, flyers, banners, streamers, banners and others.
Political PR is a set of various measures by which to achieve the set objectives.Those skilled in the PR use various methods of psychological effect on the population, in order to achieve communicative goals while advancing the same structure and yet another neutralization.Political PR provides the use of such techniques as:
- Create the image of an outsider, and the winner.
- of false popularity.
- Misleading support.
- Lengthy negotiations.
- formation of hopeless situations.
- Collision parties artificially by means of different events, with the help of nominees and others.
Political PR includes a variety of technologies.They contribute to the formation of the recipient of the information own opinion about these or other parties or figures.As the most common technology, which is incorporated to a political PR, acts as a so-called "speechwriting".Literally, the term means writing specific text intended for oral presentation.Suffice it is widely used technology and communicative influence on the masses.In rare cases, it can be used personal technology public relations impact.
in this area made to distinguish between white and black PR.Last contains measures that contravene the law and does not correspond to moral and ethical norms of society.Activities undertaken in the framework of black PR, aimed at undermining the reputation of the competition, involves the collection of compromising, bribery and so on.Simply put, these events are a spread of negative information about someone.White PR, on the other hand, involves the use of exclusively legal measures aimed at reaching a compromise between the candidates and the public.In other words, it is a two-way flow of information system based on the principle of cooperation.
