Communication Theory - a discipline on the process of social interaction, underlying all the processes of human life in particular, and society in general.The process of interaction and its results have the same name.
Communication Theory differently interpreted in the works of famous scientists.
Since MS Andrianov realized underneath the semantic aspect of interaction in society.IP Yakovlev believed that communication theory - the science that studies the importance of communication in society, its structure, development tools, the processes and other aspects.Sillars and Baxter considered it a means to build and maintain relationships.SV Borisnёvym communication theory understood as a process of transmission of information through various channels, as well as its perception, which is due to the social and occurs in the form of communication between individual personalities and the masses with the help of certain funds.
same SV Borisnёv identified several models of communication that emerged in the course of historical development.
First of all, this model G. Lassuel. It is a classic, is composed of five elements involved in the communication process:
- communicator, that is the one who sends a message;
- message, that is the subject of the transfer;
- channel, that is, this method of transmission;
- audience, ie orientation posts particular person or several persons;
- result, that is the efficiency of the transmitted message.
social-psychological model of T. Newcomb. It is also called interactionist.This model takes into account the relationships and communication between the participants themselves and their relation to the subject under discussion.She argues that in the case of coincidence of interpersonal communication, participants will seek to negotiate their relationship to the object, too, coincide.If the relationship between the subjects of communication do not match, then their attitude to the subject of conversation will be different, too.Proponents of this model believe is not quite normal a situation where in the apparent mismatch of relations between the parties to the conversation going on the coincidence of their relationship to the subject of the discussion.
noise model Shannon - W. Weaver. It differs from the classical model of only one additional element - noise or interference, which complicate the process of communication.When there are disturbances in the channels and programs, there are technical noise.The distortion of values transmitted message - a semantic noise.
Factor Model D. Malecki. is a variant of the previous model with the inclusion of additional factors, which form the context of the communication process and affect its subjects.
closed model K. Osgood and W. Schramm. It considers the one who sends and the one who receives it, as equal partners.
Text Model A. Piatigorsky a communication understands human communion with others and with themselves by messages in writing.
Jakobson proposed a model of communication in which communication is understood as a speech event.The main role in it belongs to the language, instead of information (as opposed to the model Shannon).
Basic theory of communication are covered in many textbooks intended for students of sociology, psychology, law, political science and other disciplines related to the various aspects of social life.Questions of communication in society are well covered in the works SV Borisnёva, MS Andrianov, OA Gulevich, IP Yakovleva, P. Watzlawick and other scientists.The most popular Pocheptsov G. "Theory of Communication", published in 2001, it continues to be reprinted, as the interest in it is still at a high level.
