word "ideology" is a set of specific values, attitudes and ideas, reflecting the interests of certain groups of people, organizations and countries.
So what is ideology?What are the functions it can perform?
In simple terms, it is an ideology - is an inner core of a particular person, certain groups of people, the society and the society.Ideology identifies, unites and gives you the opportunity to understand themselves and their place in society, to evaluate their environment, identify their involvement in an organization or society.The ideology is based on a specific goal, an idea that motivates people to act, sets the motion vector motivated and strive to develop this idea.So now we understand that this ideology - is that the answers to questions about who I am, who we are, why and where we are going.
currently popular general denial of any ideology.More often hear that young people developed a particular reluctance to hold a public position, saying, "I want it more than anyone else what ?!".They blurred the vital guidelines show the ideological disorientation, powerlessness and unwillingness to bother awareness of their "I" and its place in society.In this regard, it is important to understand that the national ideology - a unifying national philosophy.Today, it is a fact that the prevailing ideology of the consumer, where material wealth, prestige, status, life without effort and constant pleasure - is the norm of certain circles of society.
In Soviet times, the society had a particular coordinate system in all spheres of life, from birth until his last days.Of course, the question itself is debatable effectiveness of Soviet ideology, but, nevertheless, the Soviet people knew fighting against whom, and to aspire to, can not be said about today's modern ideology.But the basic tenets that should be sacred for each country - is the ideology of protection against all kinds of modern weapons and maintain peace in the world, whatever was fierce struggle for resources.
What ideology within organizations and companies?
If we consider the example of the ideology of the organization, we can say, if there are no signs of an ideology and a common system of values and ideas, such a company is doomed.Passivity, apathy and indifference of staff - is the norm.During business hours, reading books is not at work, talking on the phone, visiting porn sites and full-time sit in social networks ... This is just a short list of problem areas all leaders.
concept of "corporate ideology" has long been overdue, together with the development of the concept of "effective management."A special feature is the creation of a favorable psychological climate in the organization, aimed at getting the long-term profits and the company's success in the market.
Everybody knows that the foundation of the company's success - this is not the unique products and modern production technology, and human resource companies.Corporate ideology serves to generate and retain the loyalty and commitment of both employees and customers to your company.Such a positive attitude may develop only in the presence of the corporate culture, certain values and ideas, and if they do not, they need to create, as a goal, golden rules and ideas, traditions and legends.This will give impetus to the development of a mandatory company, employees will receive the joy of the workflow to be creative approach to work, strive to improve themselves professionally, please cohesion and make a small contribution to the company's positioning in the market in your region.
So after all, what ideology as part of corporate governance?Believe me, the organization of corporate events such as the Day of the company, corporate uniforms, corporate events, will cost you less than the constant staff turnover and an unhealthy atmosphere in the team.
