Advertising ... Today, she accompanies us everywhere: banners and posters, billboards and banners, stickers, flags, pennants, TV commercials, many other methods of calling us to buy, visit, taste ... And when there was the first advertising?
Archaeological finds indicate that even in the ancient world to the phenomenon treated very seriously.Some scholars believe that the history of advertising has its roots in ancient Egypt.At least, the first papyrus with the announcement of the sale of a slave was found in this country.Somewhat later, in the territory of ancient Greece and ancient Rome, historians found many boards bone plates, copper plates, containing information about the sale of certain goods.They date back to 6 or 8 millennium BC.
history of advertising, scientists have found, it begins with the advent of trade.Recorded on a variety of media (papyrus, copper, bone) and then the information was read aloud in the most crowded places.Even then, the aim was to attract advertisements interest adventurous insight into the minds of potential buyers.Sellers, using audio, visual and written ways, forcing buyers to make attractive and beneficial action for the advertiser.
history of advertising suggests that the most important milestone in the formation of this phenomenon began in 1472.Somewhat earlier, the printing press was invented, and this year it is dated the first printed advertisement.He was found on the door of the church, and it reported the sale of prayer.
Advertising in publications first appeared in 1630.Enterprising Frenchman Theophrastus Renaudot became advertise in "the French newspaper."One of the first - information on decent remuneration, which will get a person, the whereabouts of several of the stolen horses.
Around the same time came the first advertising banner.It was inserted into the split end of the stick a sheet of paper to write the test, draw a picture.It was exhibited in the window of one of the inexpensive French courgettes: advertise its cheap food.
With the development of the history of advertising industry began to gain speed.Since 1839 in this case used the photo.At the beginning of the 19th century appeared the first advertising agency, which is not so very different from today's.His staff bought the strip in the newspaper, and then resold them to advertisers at a higher price.
In Russia, the history of advertising has evolved at least swiftly.Featured in the 10-11 age shill changed popular prints, quickly yielded to the advertising stand.Later colorful leaflets began to appear in the windows of public buildings, they were decorated tram, trams.Many establishments printed calendars with your contacts.It opened many offices specializing in advertising.
gradually developing and improving, ads, calendars and so on. Have survived.
in the 90s in Russia begins the story of social advertising.Today, it plays an important role in the formation of positive relationships between citizens and the state.Social nonprofit advertising calls to combat violence, love of parents to properly educate children to protect nature, etc.
With the advent of the Internet advertising makes history a new twist.The network has not yet become familiar to most people, but the "techies" have forwarded to the email addresses of each other relevant information.Despite the fact that the mailing had already existed, it is believed that the history of Internet advertising begins in the nineties.This, according to experts, was the "golden time spam," and at the same time originated banner advertising.
Today, advertising on the Web exceeded wildest fantasies and expectations.But that's not the end of history.
