Private sales have become the most popular way to move goods, more recently vacancy "Manager on work with clients" did not exist, but now almost every company has a staff of more than a dozen direct "salespeople."Not a single advertising medium, which would be more efficient than direct sales.
personal sales manager is a representative of the company and how it competently builds dialogue affect the customer loyalty to the product and the company itself.In the selection of personnel for the position must take into account external data, literacy and speech, even tone of voice.Good looks manager has to his customers as well as positioning the company's image.
Personal selling is an art - who teach more than one year, or are born with this gift.Large companies mandatory train their staff to negotiate, as well as semi-annual training seminars.
This job demand in the civilized world, because allows you to earn interest on the work done, usually the manager is paid a percentage of transactions, and the salary is the minimum amount.And, of course, companies are interested in the state of such employees.
Personal sales are based on the mature and long-defined rules.
First you need to establish contact with the client.You can use a couple of informal phrases or introduce yourself and your company.The main thing for the manager - a smile, charm, confidence and friendliness.If the first seconds of the manager makes a positive impression, then the rest of the dialogue will be more effective.
manager must strive to ensure that the customer agrees with his opinion, and answered, "Yes."This is the famous technique that extremely successful.If the manager fails to establish itself as a competent professional and give the impression that he is "in tune" with the client, the transaction will be successful.
third, but no less important point- specific customer needs.The bigger issue was discussed at the meeting, the easier it will be to understand the client manager, the accurate determination request, the manager is chosen the most profitable and successful variant of cooperation.
There are many rules, psychological tricks, marketing and ethical rules for building a successful interview.
Personal selling acquaint the buyer with the goods, the terms of purchase, the company.Man is able to talk and describe the advantages of the company is as good as any one advertising medium.
also have several private sale minuses.
manager can only work with a specific client, in a limited time.It can not provide a wide coverage of the audience.
Many consumers have a personal dislike for sales managers.For this, obviously, the client develops a negative impression of the company.
impossible to control the work of a manager in a business meeting.Committed errors in contact with the customer can be fatal, and the impression of the brand will be spoiled forever.
personal sales marketing plays an important role in the profitability of the business, is carefully chosen staff, motivating and teaching him.
