Applied Sociology, along with theoretical refers to a common sociological knowledge.However, between the first and second term there is a significant difference.Thus, in contrast to the parts of science that studies and theoretically reflect the fundamental characteristics and laws of social development, applied sociology, with its system of categories and research tools focused on the solution of practical problems and the development of public administration in the "here and now".
If you can not solve this or that problem, based on existing knowledge, it is necessary to find additional scientific information, an empirical (experimental, practical) research.
Applied Sociology - a kind of "social engineering."It helps to adjust and make sense of everyday social life.This leads to the presence of both theoretical and empirical studies of instrumental techniques of mass human behavior in different spheres of public life.In addition, applied sociology and includes practical tools and techniques to influence the behavior of institutions and groups.
Empirical research usually has the character of a diagnostic and tied to a particular object.In other words, applied sociology involves a number of case study "commissioned".Subsequently, the results and conclusions are applied to the practical solution of a social problem.
obtained in experimental social research results are used in technology, included in the structure of applied science (sociology).It should be noted that in the traditional sociological study of tools and software created every time again.Social technology allows multiple algorithms used in waste standards in issues related to public management in different areas.
Analysis of different views on the nature of the above technology allows you to define it as a system of methods of detection and the use of hidden potentials in the public system, consistent with the objectives of its development and, as a set of procedures and operations, the impact on the achievement of optimal results.
Fundamentals of applied sociology in the technology used in the actual operation of it presented three components:
- organized a special area of application of public knowledge about the procedures and methods to optimize human life, taking into account the dynamics of increasing interdependence and social processes;
- effective implementation of the activities on the basis of a rational division of its operations and procedures followed by their timing and coordination, as well as the selection of the optimum methods and means of their implementation;
- management of public processes, provides a system of reproduction and increase the effectiveness of specific parameters (quality, integrity, volume, productivity, etc.), can achieve this goal.
Thus, the applied nature becomes sociology, presented the unity of industry and special methods and theories, procedures and techniques of empirical research, the results of which are used in the technology.In this case, it embodied integrity of theoretical and practical components of the structure of the above science.
Applied Sociology features and allows you to define the scope of a pilot study, to develop his technique, methods, programs, and formulate hypotheses in the study.
