Almost all active young people (are the target audience of many sellers of goods and services), as well as many middle-aged people are using the Internet (at least once a day).Some manage to carry out the network in general, all your free time.Against the background of this phenomenon are advertising media, radio, television, print media gradually lose their effectiveness.More useful is the media advertising on the Internet.
On the other hand, not every seller, even being the owner of a good site that clearly understands what Display online advertising as it is correct to use for maximum effect, and where it is best to place.
cost of an advertising campaign on different resources may differ at times, on the other hand, put your banner on the pages of unvisited useless, no matter how much it may cost.Of course, there are a lot of intermediaries who are ready to engage in the placement of advertising on the customer's various resources, but to display advertising on the Internet without cost to the customer in the fabulous sum, he should at least understand a little bit in this way to promote the product.
If we consider all the types of advertising that exists on the Internet, it can be divided into contextual (when the information shows only interested users), media (banner placement at certain resource to view all clients), as well as the promotion of the customer (usually it comeson the progress of the search engines for certain keywords).
about which of the options would bring the maximum effect, you can argue, but most experts agree that that media advertising on the Internet is good for brand promotion (rather than a particular product), but the context is more appropriate to promote a particular product.
ordering a media or contextual advertising, the customer needs to understand what it was he who pays the money.Some of the resources meant to pay for impressions, the other - for the number of clicks on the link (the transition will be much smaller than the shows).But, anyway, the main criterion for the effectiveness of any internet advertising is considered to be the ratio of the number of transitions (clicks) to the total number of impressions.This ratio indicates how much the interest of visitors banner selected resource.The cost of placing a banner will depend largely on the popularity of the resource (efficiency - too).Therefore, it is sometimes more effective to advertise on a popular site for a short time rather than over a longer period at a little-known resource.
There are slightly different version of the promotion of goods - indirect advertising (eg, Product Reviews).They can be placed both on special websites dedicated to goods and services, and in social networks, as well as other resource frequented.Advertising of the goods on the Internet will be more effective if a positive response (and better - a few) combine with a banner.
turns out that media advertising on the Internet can really be an order of magnitude more effective than any other media, but only on condition that it is not about a single product, but a well thought out campaign that could be interested in is the target audience.And if you place the banners on the principle of "the more, the better", you can spend a major amount not getting the desired effect.
