Marketing Advertising

Marketing - advertising, or spam?

Marketing is a word that we hear every time start to promote a new product or service.When I tried to understand this word marketing, trying to find out what is behind this and that to require such a professional as a marketer.My first step in this area began with the fact that I just discovered the internet and found the definition of the word, and then I started to open the following sites and found a lot of interesting and controversial.The most absurd in my view was the definition that gave the Catholic Church, and I quote: "Marketing - a love for one's neighbor, with which you receive God's grace in the form of profit."

However, I have found a simple and convenient definition to date: "Marketing is to attract and retain customers." His words, this can be interpreted as follows: Marketing - it's all what you do to help sell a product or serviceand make sure that the client returned back to you.

Thus, as a businessman, I concluded that marketing is something that increases the sales and my profits.

Then the question arose: "Is it possible to live without marketing?Can you live does not track its work on increasing sales? »

I want to give you a fairly vivid example that read in one of the books on business, including marketing.

So one day at a conference on marketing and increased sales leader asks a direct question in the audience, "raise your hand, those who believe that it does not need marketing that he is doing well and it's great live without him."Of course, he knows the answer to this question and expects the audience that they will answer "No", but ... one of the participants raised his hand.Lead was surprised and approached the man and asked, "What do you do?" To which the participant of the seminar said: "I am the owner of the Suez Canal."

If you are the owner of the Suez Canal, then you probably do not need marketing, because you are the only one in your niche and you do not have an alternative in the market.But if you are in a niche where the demand is much greater than the supply, in which case you should be careful, because this situation is changing rapidly.

Usually, when you go into a niche where you have no competition, then after a while you will still receive the one who comes in and does the same thing, but not a lot better than you, is not a lot more modern and it gives a chance yourcustomers leave him.

Thus, if you have a monopoly - you do not need marketing, but if your business belongs to a different category, you need marketing.

However, before moving to the strategy and tactics to increase the ratio of sales, you first need to start their measure, if you have not done - start.

Anything you did not measure, you do not control!

That is, in practice, it looks like this, you start to introduce some new technology and at the same time not to measure performance, in which case you will be the effect obtained on the level of "good" or "bad", and nothing more.To build a successful business requires accurate measurement and recording of these indicators - in fact it's statistics.The graphics are very clearly show which area now needs your attention, or what area you happy.

athletes and coaches has long been known and is a regular practice - measurement results.What ran today, as yesterday and ran the emphasis is on a gradual increase, which ultimately results in victory and success.

How to effectively measure results

serious mistake is that you start at the same time to introduce different chips.

example: You started handing out advertisements in the subway and at the same time you start selling.The average bill for the week rose by 10%, but you do not know exactly what caused this growth.

Or you both gave advertisements in several newspapers and magazines targeted.Check again increased by 10%, but what exactly made it such a result you do not know.And in the future you will not be able to strengthen it.

Therefore, do the following:

measure up, implement a tool to increase sales, measuring after doing the appropriate conclusions, undertake the following.

To start select your three main sources of business customers.For example: website, flyers, ads in the newspaper or on the radio, etc.

1. Count how many potential customers coming to you or calling?

2. How many of them makes a purchase?

3. What is the average cost of these purchases?

4. How often in the past month you have a customer makes a purchase?

   Try these data in their own business today.