turputevku How to get a profit?A great option - the possibility to use the large agent networks.There you can buy tours with a decent discount without compromising the quality of rest.Companies that provide such an opportunity - it is usually large companies, well-known to consumers and demand in the market.They have a large customer base and a wide range of partnerships with tour operators in different segments.Agency "1001 Tour" is one of them.
About
One of the most popular Russian agencies that provide services for registration of travel - "1001 Tour", reviews of which are found on a variety of online portals.This company operates in a network format, as well as the franchise.The company - more than 10 years.City, which houses the central office of "1001 Tour" - Moscow.
Now the company has about 200 offices - in the capital of Russia, St. Petersburg and many other major cities.The company positions itself as a supplier of vouchers for a very wide range of areas.
What do customers say?About agency
"1001 Tour" reviews when viewed popular sources in the industry, mostly positive.Customers say that the company has enough qualified managers able to soon as possible to choose the optimal tour.Many buyers vouchers emphasize the usefulness of discount programs, as well as the presence of accumulating points.
Among cons celebrated clients - the fact that some hotels were in practice lower level than in the description contained in the booklets agency.While some customers immediately justify the "1001 Tour" - reviews, in their opinion, not quite true because of the fact that the original data can give ourselves hotels seeking to attract more guests.
business scale
In 2011, the newspaper "Kommersant" together with the Association of Tour Operators of Russia including the network of "1001" tour in the rating of the largest agencies in Russia.It was the first in our country experience in the compilation of lists of this kind of industry.Method of ranking was based on a survey of players in the tourism market - they would have to disclose sales figures for the two years, the number of offices, the dynamics of the expansion of the network, number of clients, indicators for the sale of tourist services and their characteristics.Companies participating in the survey were to ensure that the data provided by the certification documents are authentic stamps and signatures of officials.The company has grown in many cities of Russia began to appear offices "1001 Tour" - Kostroma, Orel, Voronezh.
In the ranking of "Kommersant" and the Association of Tour Operators Company "1001 Tour" took the sixth place.It was recorded that the agency has become a leader in the growth dynamics of the network - in 2011, the company's revenue grew by 80% in relation to 2010, the number of customers who went to rest, increased by 54%.Twice increased the number of offices within the network.
General Director of "1001 Tour" Sergei Vatutin said that participation in the prestigious ranking - the first experience of the company, and stressed that the promotion of the growth dynamics of the network, accompanied by quality control services - the priority of the agency.
success in Novosibirsk
the spring of 2014 one of the largest business publications Novosibirsk Portal - "Business Quarter" put the company "1001 Tour" (Novosibirsk, the local office) in first place in the ranking of regional travel agencies.In addition to the brand of Moscow, the list included many other large companies segment.Since representation of "1001 Tour" in this region has the full right to be called a market leader.For "1001 Tour" - Novosibirsk city, brought absolute success.
franchise from "1001 Tour»
Talk about brand strategy."1001" tour - the agency that actively uses franchising model of network expansion.Many market players are called the company one of the most recognizable in the tourism sector, emphasize that the customer base is very large.And since buying a franchise can be a great financial investment.
Analysts have estimated that the average payback period of the franchise from "1001 Tour", reviews of which began to appear regularly and discussed in a business environment - only 4 months in the initial investment of 500 thousand. Rubles.The size of the lump-sum payment depends on the particular region.For Moscow, it is 1.5 million rubles for the Moscow region - three times less.In some regions of the federation franchise fee does not exceed 20 thousand. Rubles.Royalty - also in a fairly large range, 6-75 thous. Rubles.There is thus "expensive" regions of a web presence, and there are those which use the brand more accessible "1001 Tour" - Kostroma, for example.
Features of interaction with the company "1001 Tour" in the franchise includes a number of useful features for a businessman.First of all, it is the willingness to assist the franchisor in the business, giving advice on the selection of staff and the many issues, provide training materials."1001 Tour" also helps its franchisees in advertising, the formation of the optimal value of vouchers for end users.No matter where the franchise operates "1001 Tour" - Kaluga, a town center, north Russia, or Siberia.
Agency "1001 Tour" business model
company can offer tourists trips in several price categories.Among the most "budget" directions "1001 Tour" - Turkey, bus trips, the most "star" - premium travel, which are prepared for each VIP-client individually.The company also sells railway and air tickets in different directions.
The firm "1001 Tour" is the place (www.1001tur.ru), where you can pick up a ticket, book it, and make a similar action with individual rooms in hotels or tickets.Also in the online mode, the company provides helpful advice on any relevant issues.The site also customers and visitors can leave comments.There are all the necessary information on how to find the office of the company in a particular region.Thanks to the site, a very large number of cities are able to use quotations from the "1001 Tour" - Vladimir, for example, or Tula.
Franchise "1001 Tour": the secrets of success
The fact that the federal network company "1001 Tour" is successfully growing, may be indicative of a well-thought-out strategy of brand promotion.In an interview with the media executives travel agency called several components of the success of the company.
Among the main advantages of "1001 Tour" over its competitors - great experience market presence, reputation, perfectly transparent conditions on franchise contracts.Also, "1001 Tour", as claimed by the top managers of the company, guarantees the influx of buyers of permits, facilitates the integration of quality franchisees work with online tools, is divided into effective methods of website promotion on the Internet franchisees.Top Moscow methodology used other cities web presence "1001 Tour" - Yaroslavl, for example.
each partner travel agency, joining the network "1001 Tour", immediately gets a special status and is referred to as an exclusive partner of the Moscow office.It is believed the company's managers, it reduces competition.
Franchisee get enough high commission for tour operators with which the head office of "1001 Tour" partnership agreements.This rule holds true for offices in any city, even one that may be relatively far from the Moscow office of "1001 Tour" - Saransk, for example.
Franchisee "1001 Tour" is obtained from the head office full support in marketing, legal registration documents, information, as well as in finance.Particular attention
main office travel agency pays quality control services provided by the network, regardless of the presence in the region.Before you start a business or to sign a contract with the franchisee, the partners are trained on the subject of excellence in providing the best services.There are courses on business - they told about the cycles typical of the work of travel agencies, the nuances associated with the choice of location of the office, staff motivation, optimization of marketing strategy, working with the customer base.
During the training the head office of "1001 Tour" pays special attention to training partners in terms of the legal framework governing the provision of tourism services.Also take into account local laws, and sometimes municipal - the one that produces the city brand presence "1001 Tour" - Voronezh, as an option.
Absorption "Russian Express" and ICS
In early 2014, the tourism market in Russia has signed a major deal.Tour operator "Russian Express", together with the company ICS Travel Group, acquired a stake in the company "1001 Tour".The amount of the transaction and its conditions other parties preferred not to disclose.
fact to the end customer transaction could stay completely unnoticed - brand "1001 Tour" was on the market, and Sergei Vatutin has retained his position as CEO.
assumed that one of the main actors in the company will be Ruben Acosta, who would be CEO of the "Russian Express" and executive director of "1001 Tour".Experts believe that Mr. Acosta will focus exclusively on the development of the acquired network of travel agencies.
Sergei Vatutin in interviews made statements that the network after a deal on the absorption will develop very actively, will be intensive and quality training franchisees.Top manager also highlighted the fact of opening the company to interact with many other tour operators.
Market players were not able to clearly assess the prospects for the sale of assets Vatutin "1001 Tour".There were opinions that this acquisition may not be very profitable Sergei Vatutin.Some analysts thought that the deal was likely need a "Russian Express" and ICS, as they felt the need for a federal agency network scale.Also, experts say, could attract the attention of investors belonging to Vatutin portal Turizm.ru, which is due to the growth prospects of the online segment of tourism services could become an attractive asset.
Several experts stressed the desire to "ER" and ICS integration - due to the fact that both companies individually worked quite dissimilar segments of the market.The prospect of a deal as some market players felt depends on whether the company is "1001 Tour" really profitable.If so, the logic of "ER" and ICS is understandable, but if not - then the motivation of investors is unclear, as it makes little sense to buy unprofitable assets agency network.Some experts believe that if the "1001 Tour" is still not profitable, the "ER" and ICS combined with a high probability of not be able to compensate for the losses of the company.Details of the transaction
Dmitry Shevchenko, the incumbent general director of ICS Travel Group, told in an interview a few details about the deal on the absorption of "1001 Tour".The top manager said that investors seemed particularly attractive combination of two business lines Sergei Vatutin - actually own agent network and portal Turizm.ru.This combination Shevchenko considered the most successful in terms of the contemporary realities of the tourist business.
Choice as a partner in the transaction of company "Russian Express", as said Dmitry Shevchenko, was driven by the desire to interact with the equal opportunities for market partners, but representing a different segment and therefore is not directly competitive ICS.There was an opportunity to share experiences in the development of various technologies, as well as to join efforts to control market shares.These intentions have found understanding and Sergei Vatutin.
as particularly promising areas of Shevchenko calls maintain a joint policy development in the Russian regions.For example, if the city is the presence of "1001 Tour" - Eagle, then consolidating the experience of each of the companies working in this city, and the Oryol region may achieve the appearance of a powerful impulse to the qualitative growth of both companies.
Shevchenko explained chief legal time of the transaction - "ER" and ICS remain independent tour operators, bringing together only in retail.General Director of ICS said that Sergei Vatutin still remained the main shareholder of "1001 Tour", and the share of ICS and "ER" in the possession of the same network of travel agencies.
Dmitry Shevchenko has confirmed the absence of intentions to change the brand of "1001 Tour" to any other, since it is well known and has proven itself in the market.Also, a top manager said that the company Sergei Vatutin - is profitable and has good prospects for growth.
And how Turizm.ru?
Purchase of assets belonging to Sergei Vatutin has been reported in a number of sources, was largely motivated by the presence of a businessman looking online portal Turizm.ru.At the time of the transaction between "1001 Tour", "ER" and ICS, this site was one of the most popular in RuNet, it tried to get the largest tour operators in Russia.Top managers of the ICS interviews noted that through this site will go well, sales of new packages.
business prospects
Some analysts tourist segment make an effort to assess the prospects for the further expansion of agency networks in Russia.A number of experts conducts argument, referring to the frequent bankruptcies of tour operators that are taking place in recent years.In connection with this trend, experts say, is the seal between the market, it will become more structured.In connection with this transaction on the absorption of "1000 Tour" companies "Russian Express" and ICS is seen by analysts promising in terms of business solutions.
According to some experts, "1001 Tour", despite the magnitude of activity - not the most powerful agent network.But given the high impact of retail business performance in the acquisition of the assets of the company - a useful move for any market player.At the same time, online portals such as Turizm.ru, is actively gaining momentum, and therefore the purchase of the investors of this site is estimated by analysts as a positive.
Experts believe that the main thing for "ER" and ICS - intelligently keep the assets acquired, to build an effective system of management of the company, to create a unity of management principles.From the new owners "1001 Tour", analysts say, will require thoughtful, strategically important decisions.
support third-party projects
Management "1001 Tour" does business not only in the basic profile.Among the priorities of the company - investing in other companies.In particular, in June 2014 start Weatlas received from "1001 Tour" significant investments (experts estimated the deal at $ 2 million).Sergei Vatutin, CEO "1001 Tour", commenting on the investments in Weatlas, said that this work can be considered a logical continuation of the development of its own internet resources.Before Weatlas received investments from the company Vatutin, invested in a startup business accelerator FRII (amount of the transaction amounted to about 1.4 million rubles).
