Contemporary art interview in 2013 is far from banal questioning.This process is fraught with a lot of pitfalls and requires knowledge of the intricacies of the profession.While it is still widely believed that the interview - this is one of the easiest genres in modern journalism.It would seem that complicated: ask your questions and listen vis answers.But not all so simple.
There are many factors which will depend on the interview.This is the identity of the interviewer, the circumstances, the degree of publicity, etc.So what's different from a provincial KING provincial journalist?Why one makes the best interviews and other issues cause acute attacks of yawning and an irresistible urge to change the channel?
Experienced journalists know that 80% of the success of the interview - it's training.Awareness - the main weapon of the modern media.On the eve of a meeting with the star, even professionals devote the whole week studying biographies and statements of a person.
important to remember that asking the questions, first of all, is the audience rather than myself.This means the maximum possible from his side objectivity and impartiality.It is unacceptable to express their personal point of view, agree or disagree with the speaker, or to enter into polemics with him (if it is not provided by the transmission format).
If you wish to receive information, wield their emotions.Questions knowingly carry a negative message, make the source "close" or provoke an aggressive reaction.The journalist should avoid manifestation of personal feelings: delight in the presence of celebrities, condemnation and disgust near criminal.Critical thinking and the ability to doubt help avoid a situation where a journalist during an interview, "looking into the mouth" authoritative and allows the visitor to set the direction of the conversation.
main purpose of the interview - is to learn something new and relevant: the facts, opinions, forecasts.The more fresh interesting information will be known in the course of the conversation, the more successful it can be considered.
interviewer should be honest with your audience and yourself: excessive tact and desire to avoid embarrassing questions - these are not the qualities that will help to make a career in this field.
One of the most insightful and intelligent people from journalism, Robin Day, shared his code of ethics interview.In it, he articulated the unspoken rules of their profession.
1) Do not deceive your audience and go on about the employer's guide channel or publications which deliberately avoided asking sharp questions of interest to all.
2) A journalist must honestly face the interviewee to describe the general framework of discussions and mention topics that will be affected by them.
3) In spite of the tight time frame TV, you must give the guest to speak and to express his opinion as a whole, not pulling words out of context.
4) Do not use the professional tricks to confuse the guest or "substitute" him.
5) In the hands of a journalist serious weapon: public opinion.They must not be abused, imposing their own attitude and understanding of the issue.Strive need to ensure that every viewer left the interview room for his personal judgment.
