Today, competition between sales trends more and more complicated and ordinary design of sales locations is not promising, so shop owners carefully selected POS-materials.
«POS-materials" - a material used as decorations for the place of sale, the purpose of which is to attract visitors to the store or any retail premises.POS-materials give the customer information about the advantages of the product or brand, so the well-planned POSe even with a small budget, you can sell the product is excellent.
Variations POS:
- Making the outer zone (stands on the façade, billboards, posters, etc., all of which can be placed in the street)
- Making shopping areas (also all the different stands, posters, outdoor advertising)
- Making the input space (plates with different publications, posters with the image of the goods and an indication of its price)
- Making POS, display of goods (plates indicating discounts, various proposals)
- Making cash area (handing out discount coupons for future purchases)
recently as POS is a digital advertising.All possible LCD screens, media drives, wireless interfaces with their help advertising conveys not only informative tone, but also entertaining.This type of advertising contributes to the buyer to feel more comfortable in a shop that does not indirectly affect the choice of the buyer of the goods.It is expected that with the advent of the holographic interface design space sales will reach a new level.
advertising material for processing point of sale must be original, meet the company's brand, to fit into the room outlet, and all of this is not to be dull on the background of the goods.
also is now profitable combined advertising, ie it may only meta clearance sale, and supply of advertising text or video material in advertising agency.
Facts established from direct sources:
- Applications light boxes as an advertisement in the trade room promotes raising the number of sales by 1.5 times.
- extraordinary presence on the advertising slogan means raising the bar sales of 1.12 times.
- means of advertising on trading places occupy third place after print and television.
- currency turnover in supermarkets and all the various shopping areas, which are in point of sale advertising, more than the advertised rate is not trading premises by 12%.
From all this it can be assumed that a high-quality design of the place of sale may be perfectly realize all the products sold even without holding any shares.Advertising and combinable its use will lead to the commercial success of their respective owners.
