information environment in which we live and work every day is becoming more technological.A technology - more intelligent.This poses new challenges to our businesses, sometimes radically changing our business model, actions and way of thinking.Dan Vedok, entrepreneur and owner of a golf course «International» and event-agency, tells how his company at the time the process has undergone a change, and then adapt to the new conditions.
Its golf course, located in a picturesque New England, at first was a private club, is very reminiscent of those that were popular in the early twentieth century.Despite the fact that during the economic crisis, revenues declined and the number of employees grew less and less, under the leadership of International Vedoka could grow from a small community to the huge golf club premium on whose territory a restaurant and spa.
«The bottom line is that we had to adapt and apply the strategies that have been characteristic of this sphere", - says Vedok.
This is what happened: Vedok took quite extraordinary decision and concluded a partnership with the company «Groupon», which proposed to expand the company.This greatly increased revenue through daily deal site with "Groupon" Vedok realized sales 307 000 $.
«Groupon" dramatically changed our business strategy and model, turning us from a closed to an open golf club "- says Vedok, stressing that 95% of customers" Groupon "- patrons of the club."Our business is growing while others suffer a fiasco."
Vedoka We have every reason to talk like that.The annual income of golf clubs has increased by 5.5 percent over last year.In April 2012, the figure was 4.6 percent.This is the largest increase since 2004, according to Sagework.Nevertheless, golf clubs continue to struggle for profitability.International has received about $ 10 million a year, given that most revenue comes from the food and beverage industry."I walked away from making a profit from the organization of events", - said Vedok.
Despite all the non-standard approaches to business, Vedok notes that at the forefront, he always put the quality of customer service."We provide our customers with premium services.I know everyone by name, and all of them together to have a big family. ""We try to keep all the best, but always moving forward and develop", - says Vedok.
So, let us analyze what happened with the club, who with great difficulty experienced crisis, and eventually made a breakthrough in their business:
- owner closed the golf club is quite a brave man to consider the idea of cooperation with the service, sellingcoupon promotion.
- not open-minded entrepreneur's own vision and is able to see new ways of doing business.When Groupon taught him to sell additional services to customers who came for action, the entrepreneur finds a golden opportunity to turn the upsell to the main business model.
- entrepreneur has the courage to abandon traditional strategies employed in this business.
- Head is ready to implement a new business model, which implies the receipt of income from another source.It changed the business and led to its growth.
Be bold and open new.It is to such entrepreneurs have success.
on materials http://www.thestreet.com/print/story/11969325.html
