amazing how clumsy solutions sometimes take even experienced managers.Marissa Mayer, now headed the corporation Yahoo !, can not be called a newcomer: it began his career as one of the first employees of Google, it has grown to the highest tier, and then went to pull out of the swamp, former number one search engine.And now go and do you!Last Wednesday, a team Meyer announced plans to cancel the force and resort to repeated handling the old e-mail addresses.
Imagine the situation: once received by Vasily Pupkin free e-mail box [email protected], worked and forgot about it as unnecessary (we still have to grow and grow to the cultural use of Internet services!).Here and dusts it idle for years.And new customers are forced to invent gibberish like vasya_pupkin_1 @ (and it's a busy ?!).The plan comes into effect on July 15 when the mailbox is not used year, Yahoo! take it from an old master cleanse and give first interested.
The reason is obvious: on the background of Google - Aquatic, young, bristling with ideas - Yahoo! looks like an old woman, almost literally creaking joints.We must shake off the dust that has accumulated on its numerous services for two decades (imagine scary, because she began in the first half of the 90s!).Yahoo! Mail, for example, remains one of the most popular postmen planet (one of the three; 300 million. Users) and seems to be the oldest among his neighbors in the rating.Only the developers changed it interface, and now it's time to resort to repeated handling the old address - imagine how many good names get new users!The general idea seems excellent, until you wonder about the possible consequences.
know why steal accounts in social networks (not just Facebook, VK, and the like, but in the "nedosotsialkah" à la ICQ, Skype, etc.)?No, of course it makes no sense to try to list all the types of fraud that these begin.But most of them can be reduced to a common denominator: sotsakkaunty steal in order to compensate the main psychological "deficiency" electronic communications consisting in disbelief default one-to-person "at the end of the line."Information from casual contact in the vast web, we automatically get into the category of "noise."Another matter of personal contacts with the social graph: we pay attention to them and trust for several orders of magnitude greater.What does dance and many online scammers.Having taken hold of someone else's social account, you can send spam to be read, retrieved from unsuspecting "friends" of confidential information, or to ask for money "loan" (a popular type of fraud on Skype).
Now extrapolate this to the initiative of Yahoo !.From here scams require a minimum of effort, because someone else's mailbox they can get quite legally.The scheme is simple: a) to register once to someone belonging to the address, b) find a circle of contacts and, if necessary, to restore communication, c) profit.
Here should be noted that it is planned to re-issue is not just the address e-mail, and the so-called user IDs (Yahoo! ID).This ID serves as a universal pass user to all services Yahoo !.The most valuable of them, it seems, is an e-mail, but who knows what more will approach the door key?Just as today, Internet identifiers Facebook, Google, Microsoft used for the simplified authorization (as well as a password reset) on millions of third-party sites, Yahoo! ID and is being used for certain still a large number of Web services that do not belong to Yahoo !.I, for example, to accurately record here at least a couple more years starting from 97th, but today not even remember your ID, to say nothing about passwords and how to communicate with people, and what sites mailbox applied.
So if nothing changes, in mid-July, the Internet is waiting for a real gold rush.Fraudsters of all kinds, and the curious will tear postal heritage Yahoo! apart - and what troubles it backfire for the Web, you can not even imagine.After all, when Yahoo! has rulila Network, many of the current dot-com millionaires still walked on foot under the table!No wonder that the Western press aytishnaya naturally enraged.That's just to convince Meyer has not yet succeeded.In an official response that Yahoo! gave almost immediately as the scandal, saying only that the company is going to follow the plan and believes that he can do anything "safely protect user data."How exactly?
erase all personal information associated with the ID, and taking the month for the preparatory activities.Applications for the re-release of the old IDs is scheduled to take on July 15, but before Yahoo! intends month to respond to every visitor in a letter the text box reissued "address no longer exists" automatically unsubscribe box from all mailing lists to send large companies (banks, social networks, emailoperators, etc.). notice of transmission identifier in the new hand.It was only in mid-August to transfer new host ID.
Are these measures guarantee the safety of re-issue?Of course not!Firstly, it still about the Internet, social intersections there are countless, Yahoo! (especially in automatic mode) are unlikely to be able to track all the contacts of each of its former user.And, secondly, it places the burden of responsibility of his decision on another's shoulders - because other Internet companies will have to consider to send them information Yahoo! - to put it mildly rude toward former clients.It is a pity, of course, that ended pretty Yahoo! short names and IPv6 to expand the analog "address space" has been invented.But is this reason enough to substitute the old customers?
Personally, I do not give rest and one more question.Whenever a major Internet company takes such a decision, I ask myself, why did they do it?After all, in the same Yahoo! employs definitely not stupid, and they certainly are aware of the possible consequences.So why?What do they expect?What motivates them?
Eugene Zolotov
Articles Source: computerra.ru
