The Russian IKEA stores appeared in the sale of new designer collection IKEA PS 2012. 46 actual furnishings included in the collection were first presented as part of the trend of events in the world of furniture design - exhibition Fuorisalone in Milan, which was held in parallel with the large-scale Salone Internazionale delMobile in April this year.
on the creation of unusual furnishings are 19 designers.Each of them sought inspiration in catalogs and archives, accumulated over more than 60-year history of IKEA.The designers had the unusual task - to refresh memories and give new life to objects from the past, adapting them to the realities of modern life.
«collection IKEA PS 2012 - this is not furniture" antique "- explains Kristian Thomas, director of retail chain IKEA Russia.- In contrast, the pattern of previous years, the furniture have been created modern interior, which will be easy to find use in homes, not only today but in the future. "
order for goods from the IKEA PS 2012 collection (where SS means Post Scriptum) fully meet modern requirements and preferences, the designers paid special attention to the following aspects:
• The form and functionality.Traditions undoubtedly need to pay tribute, but there are times when they can be improved.So, Lisa Nurinder author bright design stool IKEA PS 2012, took as a basis the chair created for IKEA in the 80 years of her father designer.It finalized its shape, and chairs made it much easier to stack.A brother and sister Knut Hagberg and Marianne have reviewed one of his own creations 80s, made of soft baby chair Stacking chair IKEA PS 2012 is now available on the street.In addition to the chair they created the children's table IKEA PS 2012 with convenient storage box.
• Environmentally friendly.Every day IKEA finds new solutions to make products more environmentally friendly.For example, with the use of LED designers create lamps, which consume almost 85% less electricity than conventional incandescent bulbs.
Much attention is paid to the production of goods and technology.For example, the designer Markus Ervonen - creator bowls IKEA PS 2012 inspired by the shape of a sunflower, introduced the product in two versions: green bowls made from wood plastic composite, and black - from recycled plastic PET.What material is better?Hopefully this will be a good topic for discussion.
• Materials.One aspect of the improvement of subjects from old collections is the use of new, more environmentally friendly materials and production technologies.A great example - 3-seat sofa IKEA PS 2012, created by designer Nike Karlsson.He took a lightweight design of the sofa on a steel tubular frame, is widely used in the 70s, and supplemented it with pocket springs types that are commonly used in the manufacture of mattresses and recyclable.
Many products of the new collection, for example pridivannye tables IKEA PS 2012 and drawers IKEA PS 2012 are made of bamboo.Bamboo wood has a high strength and, very importantly, is growing rapidly.The use of this material helps to conserve natural resources, the recovery of which takes much more time.
Two weeks before the start of sales of the collection IKEA PS 2012 IKEA has placed in the shopping center "MEGA" unusual exhibition, timed to coincide with the launch of design innovations.They are shown here in unexpected ways.To attract the attention of consumers have been developed and installed the doors of different colors and textures used in the production of goods collection IKEA PS 2012. Looking into the eyes of the door, visitors can watch videos showing the design items.It is as if straight from the Milan furniture fair grounds IKEA PS 2012 comes into our home.Exposure works and now, after the start of sales of the collection in all Russian IKEA stores.
