In every company there is a problem of incentive and motivation.Of course, the methods can be very different: constant rotation state, the search and hiring of new employees, training for sales managers, etc.
But experts say the agency "Business Mechanics", improper assignment of tasks to employees of the company brings to "no" all the efforts of the leadership to increase sales.It turns out that the main task of sales managers is not at all to attract customers.
If you understand the essence of the issue, there are two effective ways to increase customer base.The first way - it is advertising and PR through mass communications.The second way - direct marketing (directmarketing).Direct marketing - is a direct, immediate contact with a potential client.It should be noted that both methods serve the same purpose, but they have different tasks.In such a situation, it becomes clear that the need to address these challenges, of course, different specialists.
It should be noted, with regard to advertising, it is quite an expensive marketing tool, so well-planned promotional activities should a professional and a professional high level.Clearly, sales have not (and should not have) the necessary knowledge and skills to solve similar problems.If you face the task - increasing sales, then you need clients (not advertising!).In this case, the most effective way to direct marketing, and it is through the call centers.Moreover, the formation of the base of potential customers and stakeholders should be engaged as an expert in their field.Only the sales staff are not.
as tools of direct marketing, there are modern powerful software and hardware systems, which include call centers, sms - and e-mail-points and gateways, on-line system consulting, etc.All of these tools are designed to reduce the cost of communication with customers, and the standardization of work allows you to make these communications manageable.
Please note that the system Phontey CallCenter, which was developed and used by the agency "Business Mechanics" to avoid the costs of long-distance.A company used the same system Webim improves conversion of site visitors into real customers in more than 4 times.You agree that this is a good performance and prerequisites for increasing sales!
Of course, there is no universal tool for every occasion.The desired result in the development of business and in the ratio of cost of sales to profit, is only possible with a balanced and coordinated combination of marketing communications.By the way, as experience shows, we come to the market leaders who actively use the services of call centers to attract customers.Experience Agency Business Mechanics confirms the right approach allows for a more than 3-fold to reduce the cost of customer acquisition, therefore, to increase sales, but without increasing the number of managers.
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