According to the definition of an explanatory dictionary of American niche - it is nothing but a "situation or activity specially designed for someone's individual abilities and character." no secret that in recent years it is considered the most successful entrepreneurs are those who managed to find the time and put into their own niche market.In this regard, there is a lot of confusion: often confused with niche market segments and the process of its search - with the positioning of the product.The segment of the market - is the core concept of marketing, represents a group of customers with similar buying habits.Market segmentation allows entrepreneurs to produce precisely the goods that the customer needs and will be fully claimed him.Criteria for selection of the market segment are very diverse, but their principle is reduced to maximizing profits and find their own niche.Perhaps that is why today there is in marketing a completely new direction, representing the process of finding market niches (nishing), which includes a number of innovations on the part of product promotion and market research.
What niche is and how it differs significantly from the market segment?
Nowadays for business success and prosperity of his own business, it is important not only to pinpoint their market operations, but also look at it the very narrow region (segment or multiple segments) More underemployment competitors.Once in a niche, a completely new kind of business is of particular strength and can for a very short period of time to become profitable and competitive production or enterprise.The only meaning of choosing a niche - is to translate the game to their field or to draw on it as much as possible of potential buyers, and only then take advantage of a host of small but their own business.A niche market is a sphere of economic activity or type of business limited in scope and with a very limited range of potential customers.
Attributes niche market :
- specially individualized needs and demands of consumers, which is required to meet a specific set of complementary products and services;
- stable, but not a big potential market capacity;
- sufficiently strong weakening of competition.
Immediately it is worth noting that the complete absence of competition is not to say that in front of you a gold mine, and only need to find ways of its development.It may well be that other businessmen have tried to cover this part of the business, but it left no time for a full no prospects.As a rule, there is a niche market when one market segment in contact with others, it can be as different segments of the market.It is here that there is a very lively demand and changes in the needs and demands of consumers happen so fast that requires a very high production flexibility for quick and timely response.If the market niche occupied by the company, it is no longer of interest to other business, as they have in this business there is no room.The process of competition is meaningless, because in this case, the financial costs will be much higher profits.
providing a significant segment of the market or more separate segments, an entrepreneur can obtain high profits and be fully in demand among buyers.However, it only took a free niche can achieve great success and take your business to a whole new level, because it is based on this key instruments of international marketing.
