Recent decades have seen not just a change in the political system and way of life of the people, but also the emergence of entirely new profession, which until now has not even heard of.In the West, many of these specialties already exist for a long time, but they came to us only at the beginning of market relations in the economy.One such professions - this is advertising and public relations.Now, these words sound strange, though not all know what kind of a specialist who deals with public relations, which is part of his duties.
PR-manager.The duties that he performs
PR-Public relation with English translated as "public relations."A specialist of this level is to shape public opinion about his client.As the latter are most often various companies, political leaders, social movements, and even show business stars.On how PR-specialist will carry out qualitatively their work will depend on the success of its clients in the public eye.Where there is need to "spin" the firm or pull it out of the financial stagnation, requires the PR-manager.
Responsibilities of the expert are very broad and diverse.He is responsible for creating a positive image of his client, conducts various PR campaigns, working with the media, competitors, partners, power structures, writes press releases, provide customer support on the Internet and is responsible for internal communication within the company.As can be seen from the above, an expert on public relations - a person unique and universal, which is why not everyone is able to become one.
skills and qualities necessary PR-manager
person who decided to dedicate themselves to this difficult profession, should be aware that knowledge alone would not be enough for him.And it will require the following qualities and skills:
- wide horizons and wide interests.
- communication skills and ability to negotiate with people.
- creative thinking.
- excellent oratorical skills and epistolary.
- organizational skills and the ability to "lead" of a people.
- ability to analyze, predict and draw logical conclusions.
- Initiative, self-control and organization.
knowledge and learning all these skills and qualities - in itself quite a difficult job.Public relations require full commitment from the expert as well as a high level of responsibility and self-organization.
Education profession
Public Relations - a specialty is a very popular and fashionable.That's why many applicants apply for departments involved in the preparation of such specialists.Almost all the human, legal, economic, and even pedagogical universities of our country, you can find this profession, and to pass on her training.However, it is safe to say that most of the graduates will not be uspeshnymy PR-manager, because success in this area is extremely difficult.After all, to become a sought-after specialist must also perfectly know psychology, sociology, law, at least one foreign language and have excellent knowledge of management, economics and marketing.And that's not all!
The best expert is always the one who has the experience, which had graduate more often than not.Therefore, despite the fact that the faculty of "public relations" - a very fashionable and prestigious, will have to try hard to become an expert with a capital letter.
Where does PR-manager
specialist in public relations in great demand because it is necessary literally everywhere.Starting with the small retailers to large conglomerates - all without human operation of such enterprises can significantly deteriorate.Communication with the public - a specialty that will provide its owner with guaranteed employment wherever possible.And maybe it's in the following locations:
- various government agencies and authorities.
- various companies and enterprises.
- specialized firms engaged in the services of public relations.
- Individuals wishing to improve their ranking in the political arena and in business.
Despite the fact that every year produces a large number of experts, for which advertising and public relations should be a source of income, competition in this area is not so much.Many people can not stand rigid rules in this area and leave the profession.It remains the most persistent and talented.
Advantages and disadvantages of the profession
PR - specialty, which has so many advantages, but, unfortunately, disadvantages.The advantages of this specialty are:
- possibility of professional and career growth.
- Finding new acquaintances with interesting people.
- prestige and high social position of the post.
- Demand in the conditions of modern market relations
Besides advantages, major PR-manager still has a number of disadvantages, which include:
- long working hours, frequent business trips, which is not quite fit a family man.
- high and intense pace of work.
- great emotional and psychological stress.
Based on the lack of the latter, it can be concluded that without the stress at this job has nothing to do.In addition, the candidate for this position must be prepared, on the one hand, to increase the intellectual load, and on the other - to the moving tempo of work.
Conclusion
PR - specialty is very relevant in our time, but does not tolerate half-measures.This work will have to be given completely and without reserve.You can not become an expert just by half, "a little bit".This requires maximum dedication and selfless devotion at the same time and love their work.Otherwise it will have to say goodbye to the dream of becoming a successful and sought-after expert.That, however, takes place among a large number of graduates, the training of the profession.However, many remain and work in this field, to subsequently become the leading PR-professionals who have often open their own business.
