today discounts rather successfully used by some shops.The conditions for the existence of fierce competition advantage is only at that shop, in which such a system was introduced first in comparison with others.
In particular, the discount system can be a powerful stimulant to achieve the active sale of goods different range and form, not least, a wide range of loyal customers.Buyers with an opportunity to obtain a card cumulative percentage by which they would prefer to go shopping in this store is for the maximum discount.Already at the opening of a new store discount system must become a priority of marketing.The operation of such a system requires a certain automation of the trading process, and that the additional costs for owners of retail network.However, without an established automation can not do.
Using funded system due to the issuance of discount cards, which are plastic cards of standard size, in addition to containing advertising information barcode (information necessary for the computer account).Barcode provides a high speed of customer service.
Discounts cumulative determined by the policy store, which is formed in the respective program and presented in a table containing a percentage discount and the amount of the commencement of this discount.
discount policy is individual for each store separately.On its formation is influenced by various factors.For example, the scale of the city, the location of the store and the mentality of the population.
discount system is associated with the presence of contradictions, is as follows.So, from the perspective of the host store has been suggested that an increase in the number of cards issued to increase the number of buyers.It should take into account the fact that the issuance of the cards all in a row, they are losing their purchasing value.And that is why the main task of managers - to find a compromise between the value of the cards for the client and their quantity.
discount system has been around for a long time and has established itself as an excellent tool to attract customers.This system is focused on consumers with middle and upper-middle-income, as this category of customer is able to evaluate the various discount programs.
Discounts can reach the highest efficiency if by cards will not work in a store, and in the entire retail chain.In this scheme, comfortable enough to be such an option: filling in questionnaires carried out in each store, and then they are sent to the central office, which entered into a common database distribution network.By sharing information through a computer network shared database is available in any store (even in cities), and the buyer can use their discount wherever it is convenient.
Proceeding from the above, we can conclude that the discount system is of great importance for the marketing and getting a certain standard in today's trading.And something unprecedented is the lack of discounts.After all, the system of discounts allows you to create a circle of regular customers and stimulates the shopping spree.Among other things, spectacularly decorated discount card can serve as additional advertising shop.
Proper maintenance of the client base together with the discount system allows you to adjust not only regularly work with clients, but also to revive the sale, which will lead to the production of high and stable profits.
